NEW YORK, NY, September 19, 2017 /24-7PressRelease/
-- Marketing Evolution, leading provider of marketing analytics and attribution, today announced the appointment of Chris McClain as an independent director of the board, effective immediately. McClain brings more than 30 years-experience leading sales efforts spanning 40 countries and across 20 industries. He will be sharing his strategic perspective and global experience to assist the board and the CEO to accelerate the company's growth.
"We are excited about Chris joining our board," said Rex Briggs, founder and CEO of Marketing Evolution. "We've been experiencing rapid growth in the market. Adding Chris' experience as a Global Sales Operations executive with companies like DocuSign, SAP and PeopleSoft, will be a tremendous asset as we scale our business and better support the needs of a global marketplace while maintaining the high levels of satisfaction our customers have come to expect."
Global demand for the company's AI-based technology for marketing optimization has been growing rapidly. Earlier this year the company announced its international expansion with the opening of a London office serving customers in Europe, Asia, Africa, and the Middle East. Over half of Marketing Evolution's current customers have a global footprint and represent some of the fastest growing segments including automotive, entertainment, financial services and retail.
"Marketing Evolution's reputation for innovation and ability to deliver results for customers caught my attention early on," said Mr. McClain. "They have quickly become a must have for corporate executives and marketing professionals looking for a strategic advantage in an increasingly competitive marketplace. I look forward to helping the team bring these cutting-edge tools and new technologies to help our customers analyze and optimize their marketing investments."
As Senior Vice President of Global Sales, McClain led overall operations, strategy and sales for DocuSign's Enterprise Customers. During his three-year tenure, he tripled sales revenue while increasing customer satisfaction. Prior to DocuSign, Chris was SAP's Executive Vice President of Americas Strategic Industries, responsible for overall business operations, strategy and sales for key industry teams. Prior to SAP, Chris worked for Siebel Systems, PeopleSoft, and Oracle, in a variety of executive roles, leading successful sales efforts and innovating operations. In addition, McClain will join the compensation and audit committees and will help Marketing Evolution establish a board of advisors.
To read more about Marketing Evolution and its unique person-centric, multi-touch attribution and real-time optimization, using Big Data and AI within the award-winning ROI Brain software visit: www.marketingevolution.com
About Marketing Evolution:
Marketing Evolution delivers better business results with an independent SaaS Platform for measurement and optimization of the entire marketing mix. Gartner CEB describes Marketing Evolution as 'best practice' in their case study of Regions Bank's use of the ROI Brain Software. Forrester put Marketing Evolution in a class by themselves in their Measurement and Optimization Wave Report. Marketing Evolution won the 'Big Data Gold Medal' from the Advertising Research Foundation, they are the 'partner of record' for the Mobile Marketing Association global ROI research, and in Europe, Marketing Evolution won the I-COM Attribution category this year in Porto.
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