FORT WORTH, TX, June 06, 2009
/24-7PressRelease/ -- Starr Tincup, the marketing firm for companies who sell human capital solutions, announced today the release of a thought leadership piece entitled "The Best Alternatives to a House List." The piece discusses how alternatives to supplementing ones house lists can act as a catalyst for driving marketing leads and is part of a year-long series aimed at helping marketers who are trying to reach Human Capital Buyers. The thought leadership piece is available at (crunk.starrtincup.com/lists).
House lists are often thought of as the primary contact lists to drive leads and meet projected sales goals. The piece analyzes the different options available to someone looking to acquire alternative list sources. "Before you ever spend a dime of your money on an alternate list source you need to analyze and evaluate your goals and projected expenditures," says J. William Tincup, principal and co-founder of Starr Tincup. The piece analyzes the advantages and disadvantages of renting, buying and prospect sourcing to acquire alternative list sources.
Also, it's important to think about what needs to be taken into consideration before deciding on how to supplement a house list. There are a series of steps that need to be taken in order to develop a lead goal and outline a budget. These steps include establishing a revenue goal and average deal size. The piece outlines all of the steps necessary in order to determine the total number of deals that are required to reach the established lead goal. After determining a lead goal the piece describes advantages and disadvantages that are beneficial to anyone looking to acquire alternative list sources.
"Anytime you are choosing something as important as a prospect list it's imperative that you understand your individual needs and what options you have available to you that can best meet your specific goals" says Tincup. "Without the proper planning and research it's easy to miss the true potential that an alternative list can provide."
To learn more about Starr Tincup, visit their website at http://www.starrtincup.com
About Starr Tincup
Starr Tincup (starrtincup.com) is a marketing firm for companies who sell Human Capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about Human Capital - we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the Human Capital solutions market segment.
Media Contact
J. Wiliam Tincup
E: tincup@starrtincup.com
P: 817-204-0400
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