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NEW YORK, NY, August 07, 2014 /24-7PressRelease/ -- Established brands can often find themselves so firmly rooted within their market that they fail to keep up with changing trends. With a constant stream of young fresh competitors offering innovative ideas and products, it can be easy for businesses to get stuck behind the times and lose sight of what's relevant. According to a survey conducted by the advertising agency only 7% of declining brands managed to recover between 2000 and 2014. Sales and marketing agency Marketing on 6th, NYC, INC believe that re-branding could be the solution for many established brands who find themselves struggling to stay relevant. Revamping to fit current trends can help a business appeal to modern consumers, whilst their experience within their market helps them stay ahead of the younger competitors. To help businesses avoid an unwelcome decline Marketing on 6th NYC, INC have offered businesses the following re-branding tips.
The initial vision and values established in the early stages of a business' development makes a business unique. The vision is the soul of the brand and customers who share these values create a strong connection dependent on these values. During re-branding many businesses lose focus of their core values in order to fit with what they perceive to be current or relevant, however this is a dangerous move. Loyal customers are likely to be put off by this sudden change of values and view the business as dishonest and untrustworthy.
A potential partnership can be an exciting opportunity for re-branding however a partnership is not something that should be entered into lightly. Partnership with the wrong business can be highly detrimental to a brand, and steer the brand away from their core values and ideas. Marketing on 6th NYC, INC urge businesses to choose their partnerships wisely, no matter how tempting the offer may be.
It's important that the customers are considered at every stage of the re-branding process. Businesses shouldn't be surprised if an idea that was well received internally doesn't work when released to customers. Many businesses get so preoccupied by their internal development that they forget to take a step back and think about what the customer wants. Every product or service should fulfill a human need; businesses should look to the customer for inspiration and find a way of offering solutions to their needs.
Marketing on 6th NYC, INC offer creative sales and marketing solutions that help businesses increase their brand awareness and customer acquisition. The New York based firm specialise in face to face direct marketing which improves relationships between businesses and their customers by creating an open channel for honest and personalized communication.
About Marketing on 6th: http://www.marketingon6th.com/about/
Marketing on 6th NYC, INC is a sales and marketing firm based in New York who specialise in event promotions. Working with clients across many industries, the firm pride themselves in the ability to accurately convey their clients brand message through direct marketing campaigns. Marketing on 6th's dynamic sales team are experts in building strong customer relationships and the firm promises a high return for all their clients.
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