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LEEDS, ENGLAND, January 24, 2013 /24-7PressRelease/ -- According to an article by Andy Hanselman, Marketing is all about "finding, attracting and keeping the customers that you want and maximising your profits" (Businesszone.co.uk). While more and more companies dip into the digital marketing world, 32% of 152 business owners (interviewed by Moo.com) see the traditional word of mouth and referrals as a more effective marketing tool. According to research, being in direct contact with people is helping Britain's successful entrepreneurs to generate potential GBP9.45 billion revenue a year (Talkbusinessmagazine.co.uk).
Gavin Walsh, Managing Director at MarketStorm Global Ltd, a direct sales and marketing company based in Leeds, explains that digital marketing tools can help keep in touch with customers and renew a conversation; however face-to-face marketing remains one of the most effective marketing tools with immense benefits for any business.
"One of the main advantages of face-to-face sales and marketing", says Gavin Walsh "is the direct contact with potential customers." Consumers are often attracted by a visual presentation and receive information about the offered product or service directly from a professional and knowledgeable sales representative. "Talking to consumers in person allows building a direct and lasting relationship and therewith trust and the opportunity to provide a personalised shopping experience. Another advantage is that customers can ask questions directly, rather than reading a thick manual. Furthermore the representative can collect important information from the most important person, the potential buyer", explains Gavin Walsh at MarketStorm Global Ltd. Direct feedback from the consumer can then help to evaluate the service or product offered and to better determine target groups.
In addition to the advantage of direct customer contact "face-to-face marketing is a very cost effective tool for both, the buyer and businesses", says Gavin Walsh. It does involve direct business, so there is no price hike due to wholesalers or retailers, which makes it beneficial for consumers as well (EzineArticles.com). Direct marketing remains one of the most cost effective solutions while businesses can expect immediate and exact responses in order to calculate their profit or loss.
Traditional face-to-face marketing is currently keeping up with more recently developed digital marketing tools. "The reason why many business owners continue to use the direct sales and marketing channel is due to its unique benefits," explains Gavin Walsh. Direct marketing can lead to 24 % more sales in UK businesses, which helps increase the return on investment. Gavin Walsh can confirm such success and announces that MarketStorm Global Ltd is planning to branch out into international markets in Europe, USA, Brazil, Australia and Dubai within the coming five years.
MarketStorm Global Ltd are a young and vibrant Outsourced Sales and Marketing company who specialise in customer acquisitions, using the direct marketing strategy. We pride ourselves on developing the sales and longevity of growth for our clients quickly and efficiently by using effective direct marketing campaigns in Leeds and throughout the UK.
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