- Products & Services
- Knowledge Base
MIAMI, FL, April 10, 2017 /24-7PressRelease/ -- The issue of diversity in business is far from a new topic. Year after year, reports are released in condemnation of the lack of women and minorities in firms across the globe, particularly in high-profile leadership roles. The marketing industry is no exception; a lack of variety in the workplace has a huge effect on brand engagement within diverse groups of consumers.
About MarketStorm Global: http://www.marketstormglobal.com/about-us/
Research shows diversity boosts sales and revenue, creative thinking and innovation, and other key business performance metrics. Companies in the top quartile for gender diversity are fifteen percent more likely to have financial returns above their respective national industry medians. In the UK, greater gender diversity in a team of senior executives corresponds to an uplift in performance levels - for every ten percent increase in gender diversity, earnings rose by 3.5%. In contrast, companies in the bottom quartile both for gender and for ethnicity and race are less likely to achieve above-average financial returns than the average company.
These statistics go some way into explaining MarketStorm Global's success. The firm, which launched in Miami 19 months ago, recently reached a turnover of 7.2 million. CEO Gavin Walsh believes part of their success is down to their approach to diversity in their hiring policy:
"We know intuitively that diversity matters. It's also increasingly clear that it makes sense in purely business terms" - Gavin Walsh, MarketStorm Global.
As well as having hired staff from across the globe, 47% of the company's workforce are women. While greater gender and ethnic diversity does not automatically translate into more profit, MarketStorm Global's success suggests that when companies commit themselves to a diverse work base, they perform better.
The firm believes it has made them better able to win top talent and improve their customer orientation, employee satisfaction, and decision making - all of which have led to increasing returns. MarketStorm Global choose not to discriminate between the highly educated and high-school dropouts, or between former pro-athletes to recent graduates. Instead, they look for characteristics and qualities of success in their candidates.
MarketStorm Global Inc. is an independently owned International outsource events, retail and in-store promotion company. Over the last four years it has grown and expanded it's headquarters from Leeds, England to multiple cities across the world; Krakow, Poland, Indianapolis, Indiana, Chicago, Illinois, West Palm Beach, Jacksonville, Seattle and has it's HQ permanently in Miami, Florida.
Follow @MarketStormGbl1 on Twitter or like their Facebook page for more information on MarketStorm Global.
MarketStorm Global Inc. is an independently owned International outsource events, retail and in-store promotion company.
# # #