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GREENBELT, MD, February 15, 2011 /24-7PressRelease/ -- Marva Goldsmith, personal brand strategist and career coach for baby boomers will present a personal branding workshop on February 17 at the Easter Seals conference for its Senior Community Service Employment Program (SCSEP) employees.
The SCSEP is a skill building and job training program that assists quality older workers in finding jobs with employers who value what they have to offer. By providing hands-on job training to individuals age 55 and over, Easter Seals SCSEP helps older job seekers bridge skill gaps needed to add value to any workplace environment.
Goldsmith is the author of Re-Branding Yourself After Age 50: Recharge your Career, Start a Business or Achieve More Professional Success in Midlife. Her book helps midcareer job seekers apply commercial branding techniques to their job hunting efforts. SCSEP employees will learn personal branding principles that they can add to their toolkit.
The book, Re-Branding Yourself After Age 50 was presented at the 2009 and 2010 National AARP Conferences. Goldsmith has presented personal branding workshops to audiences of baby boomers in career transition throughout the country. Tacoma resident Emily Lavely said, "Marva Goldsmith was amazing! I think she touched on things, that regardless of age or where you are in your personal job search you can use and apply. I am so pleased that I had the opportunity to hear her speak!"
According to Goldsmith, "You are the chief marketing officer in charge of the brand called YOU! In this economy, many experienced professionals find themselves, at midlife, tasked with the challenge of reinvention after suffering an unplanned career outage. Personal branding is a strategic process for maximizing your personal assets, credentials and strengths, packaging yourself in a way that aligns image with vision, and determining the best market channels and tactics to reach your goals."
Marva Goldsmith & Associates is an image and brand management firm located in the Washington, DC area. Marva is a leading career coach for Baby Boomers and is the author of Re-Branding Yourself After Age 50. For more information or to receive a free personal brand assessment, sign up to receive our newsletter at http://www.branding50.com.
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