All Press Releases for June 07, 2012

Maryland Contractor Ameri-Dry Makes Big Splash with Launch of New Branding Superhero: Ameri-Dry Guy

Waterproofing company takes creative approach to marketing by creating new brand identity/producing funny animated TV spots.

    PHOENIX, MD, June 07, 2012 /24-7PressRelease/ -- Maryland basement waterproofing contractor, Ameri-Dry, has taken creative advertising to a new level with the unveiling of its new brand identity: Ameri-Dry Guy. The modern day basement waterproofing hero is currently being featured in a series of tongue-in-cheek, animated TV advertisements.

The idea for Ameri-Dry Guy arose out of Ameri-Dry Founder and President, Barry Antonelli's desire to set his company apart from the competition. He'd worked with advertising agencies in the past, but the campaigns, while acceptable, were too similar to the predictable spots run by his competitors. For a change of pace, he sought the help of the creative team at PopMark Media to develop a unique, engaging way to build brand recognition and attract new customers in the Baltimore, Washington, DC region. After months of brainstorming meetings, the concept for Ameri-Dry Guy was born. With his confident yet humorous "When you want dry, I'm your guy" slogan, Ameri-Dry Guy is just the representative Ameri-Dry was looking for: reliable and knowledgeable; tough on basement leaks but friendly and personable with consumers.

Along with the TV advertisements, Ameri-Dry Guy is also being featured on billboards along I-695 in Baltimore, he's been incorporated into the Ameri-Dry website (, he's making a strong presence on Ameri-Dry social sites (Facebook, Twitter,) and he'll be lending his voice to the Ameri-Dry blog, which provides helpful tips for tackling various basement and home improvement issues.

Response to Ameri-Dry Guy has been extremely favorable. Between the introduction of his nemesis, Flynn Flood, and the humorous banter between a husband who didn't call Ameri-Dry (but should have) and his precocious wife in the TV ads, the branding campaign has received high praises from advertising professionals and the general public.

"We couldn't be happier with how the Ameri-Dry Guy campaign has turned out thus far," says Antonelli. A basement waterproofing expert with over 30 years of experience, Antonelli played a revolutionary role in the industry when he introduced the first lifetime warranty through a waterproofing company that he brought to the pinnacle of success before selling. "Everyone we tested the ads with has been blown away and says these local ads are deserving of national attention. We couldn't agree more."

Ameri-Dry Waterproofing has offices throughout the Baltimore, Washington, DC Metropolitan region. The TV ads are currently airing on WBAL-TV in Baltimore.

For more information on Ameri-Dry Waterproofing and Barry Antonelli please contact
Lisa Horan at or 410.929.4380

Official Ameri-Dry Waterproofing Website:

Press Release Contact Information:
Lisa Horan
PopMark Media, Owner/Executive Director
709 Frederick Rd., Suite 2
Catonsville, MD USA 21228
Voice: 410-764-6220

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Contact Information

Lisa Horan
PopMark Media
Catonsville, MD
Voice: 410-764-6220
E-Mail: Email Us Here
Website: Visit Our Website

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