/24-7PressRelease/ - COPPELL, TX, March 08, 2007 - "Through our nationwide network of Independent Distributors we believe we will see thousands of these emergency burn care kits distributed," said Chris Roberts, VP of Marketing for MasterGuard. "The Water-Jel people came to us with this idea because they knew we had an excellent education based marketing plan. Consumers need this product in their home, but the average person doesn't believe they can be burned, so they pass it up in stores." MasterGuard has been offering high quality fire protection for residential use since 1971. "This seemed to be a natural fit for us, we have the product, they have the distribution network," said the Vice President of Sales for Water-Jel, Lane Card. Water-Jel is found in the U.S. Military and in every Marine's survival vest. The Secret Service has it and the White House keeps it on hand. Water-Jel is used by EMS and Fire personnel around the world.
The MasterGuard Water-Jel Home Burn Care Kit will be offered to MasterGuard customers for burns associated with everyday living. Burns that occur from cooking, ironing, mechanical work and even sunburn.
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