/24-7PressRelease/ - NAPLES, FL, April 02, 2008 - MediaBrains, a leader in b-to-b online directory advertising, today announced it has partnered with its first European magazine publications: European Plastics News and Plastics & Rubber Weekly. MediaBrains will build and manage the Online Industry Directory for these publications, located at http://www.plasticsonlinedirectory.com.
"There's a great demand for online directories in the UK and this partnership will forge the way for MediaBrains to enter this market," says Gina Paddock, Vice President of Sales for MediaBrains.
Industry directories are similar to vertical-specific yellow pages. The directory helps website visitors quickly and easily find products and services. Advertisers are able to buy Featured Listings. These prominent ads appear on page one of the directory and have proven to greatly increase leads and click-throughs for advertisers.
"European Plastics News and Plastics & Rubber Weekly are seen throughout the industry of providers of accurate, timely information," says Steve Crowhurst, Publishing & Events Director for Plastics News Global Group. "We look forward to providing this valuable service to our readers, which will also serve as an additional marketing channel for our advertisers."
About MediaBrains
MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit http://www.mediabrains.com.
About Plastics News
Plastics & Rubber Weekly and European Plastics News are the leading magazines serving the UK polymer industry. For more than 25 years, these publications have served the world's plastic market, and become the trusted source for information on developments within the industry. For more information, visit http://www.prw.com.
For more information, please contact Marlo Sollitto at 239-354-1819.
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