/24-7PressRelease/ - March 06, 2008 - MediaBrains, a leader in BtoB online directory advertising, today announced its first partnership with an industry trade association: the Society of Plastics Engineers (SPE), an international group representing plastics industry professionals.
MediaBrains will build and manage SPE's Industry Directory, which serves as a buyer's guide for the plastics industry.
"This partnership is a testimony to SPE's commitment to connect members with necessary suppliers and service providers," says Gina Paddock, Vice President of Sales for MediaBrains. "The Industry Directory will save SPE members an incredible amount of time as they seek products and services to grow their businesses."
The Industry Directory will be accessible through a prominent link on the SPE website, http://www.4spe.org. "More and more plastics buyers today use the web during the purchasing process," says Ruth Carpenter, Senior Manager of Human Resources and Operations for SPE. "The Industry Directory will help plastics buyers cut through the clutter online, to easily find the products and services they need. We look forward to providing this free, valuable service to our members."
SPE publishes a print and online version of Plastics Engineering magazine, which reaches decision makers in areas such as additives, auxiliary equipment, medical plastics, blow/injection molding, colorants, compounding robotics, extrusion and testing. Plastics Engineering readers work in industries such as packaging, automotive, consumer products, chemicals, medical, electronics and machinery.
"MediaBrains partners with a variety of nationally recognized business-to-business publishers, leveraging their brands online to generate new revenue streams," Paddock says. "Associations are a perfect fit for our model. We are thrilled to add such a well respected organization to our directory family, and look forward to expanding our partnerships with other associations."
About MediaBrains
MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit http://www.mediabrains.com.
About the Society of Plastics Engineers
Established in 1942, SPE has become the recognized medium of communication amongst scientists and engineers engaged in the development, conversion and applications of plastics. The 20,000-member network includes leading engineers, scientists, technicians, salespeople, marketers, retailers and representatives from tertiary industries. For more information, visit http://www.4spe.org.
For more information, please contact Marlo Sollitto at 239-354-1819.
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