BOULDER, CO, April 08, 2010
/24-7PressRelease/ -- Metzger Associates, a communications firm bringing together traditional and social communications programs, has been hired by AC Golden Brewing Company, a subsidiary of MillerCoors, to help launch the company's newest beer, Colorado Native.
Metzger Associates' will manage social media initiatives for Colorado Native, including hosting the brand's Facebook presence and developing and executing strategy for mobile marketing initiatives.
To help launch the brand and generate ongoing relationships with customers, Metzger has been working with AC Golden Brewing to incorporate the use of SnapTags, a state-of-the-art technology from Denver-based SpyderLynk that allows the consumer to "snap" a picture of the Colorado Native logo with their cell phone and text or email it to Colorado Native to begin a real one-on-one dialogue with the beer.
"Consumers are telling companies what they like and what they don't like, and smart companies are listening before they are talking," said Doyle Albee, president of Metzger Associates and director of its Social Media Practice. "We will be using our experience in listening and conversational media to help build this new brand by turning consumers into believers in the beer."
About Metzger Associates
Boulder, Colo.-based Metzger Associates is the Rocky Mountain region's premier integrated strategic communications firm. Since 1991, Metzger Associates' public relations programming, capital strategies practice and keen focus on clients' business goals have created value for innovative growth companies ranging from the Fortune 500 to venture-backed startups. Metzger Associates added a Social Media practice in 2005, long before most companies were working in the area, and has one of the nation's top track records in developing award-winning communications strategies. For more information, please visit http://www.metzger.com.
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