Contact Us

Miami Marketing Associates: Marketers Underestimate the Need of Traditional Customer Interaction

The latest Marketing GAP Tracker research reveals that marketers do not know their customers as well as they think they do. Miami Marketing Associates highlights the need of consumers to communicate to brands face-to-face, by email or on the phone.
  • <strong>Miami Marketing Associates</strong>
    MIAMI, FL, October 09, 2013 /24-7PressRelease/ -- The study shows that brands often underestimate what their customers prefer. Marketers believe that only around half as many people favour customer care contact via email than actually do; 17% versus 32%. Furthermore, they undervalue the proportion of consumers who prefer using the telephone, 28%, by seven percentage points, and the demand for face-to-face conversations, 16% versus 18% (marketingweek.co.uk). James Frost, Managing Director of Miami Marketing Associates, says: "The results clearly demonstrate how important traditional marketing channels still are. Consumers wish to be looked after and to have that personal contact to another human being."

For the Marketing GAP Tracker research, 1,000 consumers and more than 350 marketers were surveyed. The study had been produced in partnership with the Institute of Promotional Marketing (IPM) and the Institute of Direct and Digital Marketing (IDM) and highlights the need for traditional customer service channels in favour of social media (marketingweek.co.uk).

About Miami Marketing Associates: http://miamimarketingassociates.com/

James Frost of Miami Marketing Associates states: "Of course, nowadays social media channels are important for brands in order to engage with consumers, but the study results should allow marketers to slow down a little and listen to what their customers have to say." James Frost adds: "Consumers want more interaction through traditional marketing channels, such as face-to-face or telephone interaction or direct email contact."

According to the Marketing GAP Tracker research, brands significantly overestimate the popularity of social networking sites Facebook and Twitter amongst consumers. Marketers believe that 8% of people prefer Facebook to engage with their brand, while only 2% do so. In addition to that, 7% of marketers think that consumers favour Twitter whereas only 1% does (marketingweek.co.uk).

David Reed, editor of IDM's Journal of Direct, Data and Digital Marketing Practice, says: "Despite the belief among some marketers that their customers prefer to browse for answers on a website or have a live online chat, the reality is that behaviour is not changing that fast." He adds: "Don't believe your customer service representatives will be doing their job via Twitter and Facebook next year. If listening to the customer really does mean anything to brands, then they need to hear [them] saying, 'slow down the pace of channel switching'" (marketingweek.co.uk).

Miami Marketing Associates, a direct sales and marketing firm based in Florida, promotes and sells products and services on their clients' behalf on a face-to-face basis. "We notice every day how much consumers want to talk to someone in person," says Managing Director James Frost. "We are not just selling things, but build relationships with people, help them if they need advice and answer their questions patiently. That's what we are here for," adds James Frost. Miami Marketing Associates feels the strong need of direct customer interaction on a daily basis and their success proves them right. Thanks to Miami Marketing Associates' face-to-face strategy, their clients have increased customer loyalty and retention and have now asked the firm to expand into further markets by early 2014.

Sources:
http://www.marketingweek.co.uk/home/do-brands-really-understand-the-n ... 09.article

http://www.marketingweek.co.uk/trends/put-your-foot-on-the-technology ... 45.article

Follow Miami Marketing Associates on Twitter @MiamiMarketingAssoc

Like Miami Marketing Associates on Facebook

Add Miami Marketing Associates on Google Plus


# # #

Read more Press Releases from James Frost:


Comment on this story...

Share This Story


Email this Story

Contact Information


James Frost
Miami Marketing Associates

Miami, Florida
America
Voice: (305) 336-3523
E-Mail: Email Us Here
Website: Visit Our Website

Like This Story?


I like it! 0

Disclaimer


If you have any questions regarding information in this press release, please contact the person listed in the contact module of this page. Please do not attempt to contact 24-7 Press Release Newswire. We are unable to assist you with any information regarding this release. 24-7 Press Release Newswire disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.