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Miami Marketing Associates Report 86% of Consumers Hide their Online Activity

New research reveals that 86% of internet users have tried to minimize the visibility of their digital footprints. Miami Marketing Associates warn business data compiled via digital marketing may not reflect true consumer behavior.
    MIAMI, FL, November 06, 2013 /24-7PressRelease/ -- According to new research, a considerable 86% of consumers have used different techniques in order to be less transparent in their online activities (pewinternet.org). James Frost, Managing Director of Miami Marketing Associates, says: "If consumers are covering up their browsing activity, it can be challenging to measure the effectiveness of a digital marketing campaign." The study reveals that 64% of people clear cookies and their browsing history, 41% say they delete or edit what they have posted in the past and disable or turn off cookies and36% of consumers are not using websites that ask for their real name. Further reasons are skipping adverts, blocking pop-up advertising or using a fake name and incorrect information about themselves in order to preserve their identity online (pewinternet.org).

For the Pew Research Center's Internet and American Life Project Omnibus Survey, interviews were conducted in English with internet users and Smartphone owners back in July this year (pewinternet.org).

About Miami Marketing Associates: http://miamimarketingassociates.com

"Marketing data is crucial in order to target the right customers," says James Frost of Miami Marketing Associates. "Knowing that consumers try to cover up their digital footprints raises the question how and if browsing activity can be measured correctly." James Frost has reviewed the results of the Pew Research Center study and believes that a reason for the 'big cover-up' could be that online users are uncertain about what happens to their data. In fact, 33% of the people questioned do not want to disclose information to hackers or criminals, followed by 28% of consumers who do not want to have their data revealed to advertisers (pewinternet.org).

James Frost of Miami Marketing Associates believes that data protection is the main concern people have. "Who hasn't received emails or calls from advertisers when you are even sure that you did not tick the box to receive information, and still it happens," explains James Frost. "People have become cautious and it has become a challenge for online marketers to gain the consumer trust back and hence make online marketing data more accurate."

Miami Marketing Associates is an outsourced sales and marketing firm based in the centre of Miami, Florida. "We build trusting and long-lasting relationships with customers on behalf of our clients," explains Managing Director James Frost. Compared to digital marketing campaigns, Miami Marketing Associates' clients are looking to offer consumers a personalized experience and to receive direct and immediate results. "Our direct marketing campaigns produce accurate results, it is a 'yes' or 'no' directly from the consumer and therefore this method is still one of the most favorite ones for many companies." Miami Marketing Associates pass on customer feedback to their clients so they can act accordingly. The firm has increased their clients' customer retention by over 10% in the past few months which led to a considerable increase of their ROI.

Source:

http://pewinternet.org/Reports/2013/Anonymity-online/Summary-of-Findings/Key-findings.aspx

Miami Marketing Associates is a newly established start-up customer acquisition firm who works in the outsourced sales and marketing industry. Follow Miami Marketing on Twitter @MiamiMrktgAssoc for more business news.


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James Frost
Miami Marketing Associates

Miami, Florida
America
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