All Press Releases for August 29, 2016

Michael Walters Advertising Presents at Compassion Conference

A good story must appeal to the audience on three levels: on the surface, at the core, and at the soul



Effective storytelling is a crucial component of mission work; you must appeal to a person on a spiritual level to promote positive change so it's essential your message is heard.

    CHICAGO, IL, August 29, 2016 /24-7PressRelease/ -- Michael Walters Advertising (MWA), a Chicago-based advertising agency, has a diverse client portfolio with a targeted passion for serving Christian-based organizations. This year, MWA was awarded the opportunity to deliver a presentation at the Compassion Conference.

The Compassion Conference is a global gathering sponsored by Nazarene Compassionate Ministries that inspires attendees to live out God's call to compassion and promotes transformational ministry.

MWA's presentation highlighted the elements of effective storytelling.

"A good story must appeal to the audience on three levels: on the surface, at the core, and at the soul," said Jim Lake, Compassion Conference speaker and Vice President of MWA. "Effective storytelling is a crucial component of mission work; you must appeal to a person on a spiritual level to promote positive change so it's essential your message is heard."

The three-day conference took place in Bourbonnais, Illinois and was hosted by Olivet Nazarene University, one of MWA's long-time clients. VP for Strategic Expansion for ONU, Ryan Spittal, notes the universal power of good storytelling and states, "MWA's message of how to tell your story was not only informative from a technical standpoint, it was impactful because every organization represented could practically implement the methods presented no matter the limitations or constraints. MWA consistently shows a true understanding of what makes up the identity of every organization they come into contact with and have shown their expertise of how mission-based organizations can stay true to themselves while telling their story to the world."

MWA was honored to present among community leaders and will continue to craft positive and effective stories for their clients.

ABOUT THE COMPASSION CONFERENCE
The Compassion Conference is a three-day global gathering sponsored by Nazarene Compassionate Ministries. The event inspires the community to imagine how the church can live out God's call to compassion and equip the world for holistic, transformational ministry. It's an intentional space where the community can connect, collaborate, create, and begin to change the world. The event hosts expert speakers that address hundreds of leaders from more than 60 world areas. To learn more, visit http://www.compassionconference.com

ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Chicago Cubs, Olivet Nazarene University, MidAmerica Nazarene University, Bryan College, Indiana State University, St. George's University, Ferris State University, Coyne College, Blue Cross Blue Shield of Montana, Adventist Health, Auto-Owners Insurance, Hunter Douglas and many more. They are an independent advertising agency that provides an outside point of view for clients in the effort to sell their products or services, which gives MWA the proper perspective and strategy that they can then develop into successful campaigns. To lean more, visit Michael Walters Advertising (MWA).

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Michael Walters Advertising
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