WEST CHESTER, PA, February 21, 2013 /24-7PressRelease/
-- Savvy reputation management firms don't only develop content creation strategies, they understand which pitfalls to avoid when implementing them. Creating informative and positive content is always the goal, but if it's not implemented well, whole campaigns can backfire.
It's imperative to keep a creative staff on the cutting edge of trends in content development, utilizing all different types of content. However, it's just important to release that content in the most effective ways. Reviewing some of the most common mistakes can help anyone in reputation management ensure that their strategies are as successful as possible.
First, picking the wrong audience is a huge mistake. Reaching the right readers should always be the first goal. If you're designing a reputation defense campaign for a law firm, it won't be effective to create content catering to personal injury cases if the firm's specialty is criminal law. Always make sure you're providing content that's useful and compelling to the client's potential customers or users.
Next, be sure to not publish too quickly. The quantity of fresh content is clearly crucial, but it's not a substitute for content that's been thoughtfully created and edited before publication. As Michael Zammuto
explains, readers won't come back if content is littered with typos or grammatical errors. Take the time to explain to your team when quality control makes the best impression, it's always going to be worth any extra time spent.
Furthermore, remember what constitutes a good headline. Headlines serve as any piece's thumbnail image. When it's representing content you want seen, it needs to draw the reader in, and do it concisely. Attention spans are shorter and there's a lot of information out there to wade through. Make sure your audience has a clear, interesting idea of the content with headlines that aren't too long or too full of too much jargon.
Also, when it comes to where to publish content, one or two sites are never enough. Good, engaging copy isn't effective if it's not read, or even better, shared. Every distribution channel possible should be used, including news outlets, blogs, and social media sites such as Twitter and Facebook. Make sure your content is appearing in as many places as possible to maximize its impact.
Most importantly of all, remember that recycled content is unacceptable. Michael Zammuto stresses that plagiarism is a serious issue, one that's always been a problem on the Internet. Protecting your content is important, but so is keeping it unique. Change up press releases and blog topics so content isn't being duplicated all over the Web. Google's search engines penalize items that are too similar, and when the goal is getting content published for readers to see, search results need to be effective. Always keep content fresh.
Reputation management isn't a one-step process, and it requires careful maintenance. Creating fresh content for a specifically targeted audience is always going to be the foremost goal. Making sure that content reaches readers effectively is just as important.
As the President of Reputation Changer Michael Zammuto
is a firm advocate of quality content creation. The online marketers and SEO professionals who launched Reputation Changer have always been committed not only to providing the best content for their clients' reputations, but implementing it in smart and effective ways.