/24-7PressRelease/ - BURY, UK, June 29, 2008 - As the relentless social networking phenomenon continues, it is no surprise that Microsoft is looking to embrace these trends by adding similar functionality to SharePoint in a bid to ride on the coat-tails of sites such as Facebook and myspace.
It is rumoured that Microsoft made attempts to buy Facebook, which it already has a $240 million stake in. After failing in this bid, the software giant turned their attentions to creating their very own platform. Townsquare is an internal networking site for businesses, which allows users to interact with one another, sharing documents and photos. It is said to bear a close resemblance to the hugely popular Facebook platform.
Microsoft clearly sees a big role for web 2.0 in the development of SharePoint. In a recent speech, Bill Gates highlighted the importance of social networking and claimed that the integration of such features would help SharePoint to replace email as the dominant form of business communication.
Genesis Communications, suppliers of hosted SharePoint 2007 had this to say:
"It is clear that the culture of social networking is something which is here to stay and Microsoft have embraced this with this development. The collaborative nature of SharePoint lends itself perfectly to social networking applications. Townsquare will boost the already vast appeal of SharePoint." For more info please visit: http://www.genesis.co.uk/sharepoint2007/
About Genesis Communications Ltd
Genesis Communications Ltd is an independent provider of business mobile and data solutions, with over 10 years experience in the SME market. For further information, please contact us at 0845 184 8022
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