BOSTON, MA, November 13, 2008
/24-7PressRelease/ -- The newest series of MIMOBOT designer USB flash drives takes design studio Mimoco in a decidedly new direction. Known for their artistic MIMOBOT line of character-based flash drives, the studio has put their flagship brand squarely into the hands of their fans, thanks to the Vimobot Design Contest, a unique competition which tapped the creative power of the MIMOBOT community. The six winning designs are now available in the form of the VDC MIMOBOT Series of USB flash drives in 1GB ($24.95) to 8GB ($79.95) capacities.
Late last year, Mimoco began the Vimobot Design Contest, a Do-It-Yourself vinyl art toy challenge which sought the best and most innovative character designs. The entries were hand-created by the entrants, using Mimoco's oversized blank Vimobot vinyl toy as a canvas. After the hundreds of entries from unknown, emerging, and amateur artists in the MIMOBOT community were narrowed to twenty finalists, MIMOBOT forum denizens chose their six favorite designs to become MIMOBOT flash drives. The winning VDC creations represent a wide variety of artistic styles, from traditional character design to the semi-abstract.
"Our community is what drives our success as a company," says Dan Ruby, Mimoco's Minister of Information. "We tried to take the idea that a company's brand doesn't belong to the company, but rather to the consumers, to a new level with this contest. Using a DIY vinyl art toy as a platform to solicit artwork for a series of flash drives had never been done, and we're thrilled with the results."
The six winning designs represent the beginning of a strong collection of community-created characters that Mimoco will add to their portfolio of nearly 100 limited edition MIMOBOT designs, ranging from incredibly detailed to iconic to super cute, all of which lean towards contemporary. The VDC Series designers hail from the US, Canada, and the United Arab Emirates and each winner receives a cash prize and shipment of their design in MIMOBOT flash drive form.
The VDC MIMOBOT series also continues Mimoco's devotion to the creation of original, rich, and engaging content, with the release of mimoZine Issue 4. MimoZine is Mimoco's quarterly digital magazine, focusing on topics like music, tech, entertainment, and art. Issue 4, releasing on the VDC MIMOBOT Series, features a profile of the ROTHBURY Enviro-Music Festival, a tour of pop-culture's meeting grounds - San Diego Comic Con, and an exploration of the James Brown estate collection on Christie's auction block. With the release of mimoZine Issue 4, Mimoco is happy to announce all previous mimoZine issues are now archived and can be viewed at mimozine.com.
For more information on Mimoco, their VDC MIMOBOT series of designer flash drives, or mimoZine digital magazine, visit mimoco.com, or contact Mimoco's Minister of Information, Daniel Ruby at 617-783-1100, or by email at spreadlove@mimoco.com
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