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    /24-7PressRelease/ - LAS VEGAS, NV, April 03, 2008 — Today at the CTIA Wireless 2008 event, Mobida Technology, Inc. announced the immediate availability of the beta release of their .wave (dotwave) intelligent IP traffic management software with support for Windows Mobile phones and connected Windows laptops. Mobidia's unique approach to monitoring and managing wireless mobile data networks provides wireless operators with a unique tool for application control and management, for both the uplink and downlink, by providing more granular information about networks, users, and applications.

Mobidia's .Wave software is currently being trialed in major North American and European wireless carrier facilities. "With mobile users in Europe becoming more sophisticated and North American operators embracing an 'open' network model, major carriers understand the benefit of pushing the intelligence of the network down to the terminals to enhance their ability to understand and manage their subscribers' application behavior ", said Derek Spratt, CEO of Mobidia. "And it is this understanding that is driving many operators to take a closer look at Mobidia's .Wave beta software"

The Power of Understanding Mobile Data Streams

With the rising costs to acquire spectrum, understanding which users, applications and services are driving data traffic usage will become increasingly important for both the downlink and the uplink. In addition to making the mobile network more efficient, managing per user data streams can help operators launch innovative billing and pricing models for smartphones and laptop plans. Mobidia's .Wave solution could help operators segment e-mail traffic from web traffic (without specific APN's or NAI's) for smartphone e-mail plans, enable operators to understand specific traffic generated by smartphone and laptop tethering or tag any service traffic by specific protocols. "Mobidia's technology extends the intelligence of the network down to the handset using the power of Windows Mobile," said John Traynor, senior director for Microsoft's Mobile Communications Business. "Their solution gives mobile operators new ways to drive incremental revenue through our smartphones."

.Wave Beta Availability

Mobidia's .Wave beta software is available immediately for all network types and technologies. Mobile Operators interested in this solution should contact Mobidia immediately for scheduling and coordinating trialing opportunities.

About Mobidia Technology, Inc.
Mobidia Technology, Inc., develops and sells IP traffic management software for monitoring, managing, and monetizing wireless data streams to and from smartphones and laptops. The company's innovative and award-winning, .wave (dotwave) solution enables wireless operators to enhance their mobile data network by understanding and managing their user data streams on a per application, per service, and per network basis. Mobidia is headquartered in Vancouver, British Columbia. For more information, visit www.mobidia.com or call (604) 304-8640.


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Press Release Keywords:

• bearer, billing, carriers, data, differentiated, intelligent, management, mobile, monetizing, network, services, streams, subscribers, traffic, windows, wireless

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