Mobstac Releases Ebook on Omnichannel Retail Using Beacons

    BANGALORE, INDIA, September 17, 2014 /24-7PressRelease/ -- Leading mobile commerce platform, MobStac, today released an ebook on 'How Brands and Retailers can go omni channel using Beacons' for businesses looking to foray into mobile. This ebook is an advanced guide to understanding why iBeacon and indoor location technology are being pegged as the most important tool in a retailer's arsenal.

According to a recent Business Insider Intelligence report, half of the top 100 retailers in the U.S. are testing beacons this year. The report also states that there will be 30,000 active beacons in the U.S. by the end of this year. This ebook contains insights on how retailers can increase their revenue by merging their online and offline channels.

Retailers will understand how they can leverage beacons in-store to provide contextual relevancy to customers. The book also provides a handy checklist for beacon deployment to help retailers overcome the real-world challenges in deploying beacons.

Brands and retailers looking to go omnichannel can download the ebook here.

Here is a snapshot of what is available in this ebook:

- What is omni channel and why it is a "must have" for retailers. Details on how retail stores can go truly omni channel using beacons.

- The various ways in which retail stores can use beacons to give their customers a seamless brand experience across their brick and mortar stores, online channel and mobile app.

- Examples of stores successfully using beacons to deliver an omni channel experience.

MobStac is a mobile platform company enabling location-aware apps for content and commerce. Their native SDKs for iOS and Android enable developers to deliver superior mobile experiences using the MobStac platform.

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