WASHINGTON, DC, March 14, 2010
/24-7PressRelease/ -- Media Contact Cafe a leading provider of public relations and communications tools, today announced new analytics reports for measuring results from news releases distributed through its service.
"These new reporting enhancements are all about helping our customers better understand what happens once their news release has been published," said Tonya Garter, Director of Products & Services. Customers will now be provided with a much better sense for where the news appeared, what was the tone of the news, what was the total impact and most importantly what people are doing once they read the news generated from the release.
These new reports are part of a larger strategic initiative to help customers better evaluate the return-on-investment (ROI) from using Media Contact Cafe. "Our success was built on our ability to provide big agency results without the big agency price tag" said Garter "so delivering a quality product is our number one concern". The new reports will be added to the existing reports that currently provide customers with information on news generated by state and DMA, activities, ad value reporting and 75 other custom analytic reports.
About Media Contact Cafe
Media Contact Cafe' has earned its reputation over the past 10 years as the leading source of media intelligence for the PR industry. By providing an inside view into the world of journalist and top media organizations, Media Contact Cafe' helps PR and communications professionals increase their effectiveness in gaining positive coverage and reporting and analyzing that coverage. Our PR tools address the critical functions of public relations including media relations, news distribution, social media monitoring, news monitoring and measurement to over 1,500 companies nationwide.
For 10 years, Media Contact Cafe' has earned its reputation as the leading source of media intelligence for the PR industry. By providing an inside view into the world of journalist and top media organizations, Media Contact Cafe' helps PR and communications professionals increase their effectiveness in gaining positive coverage and reporting and analyzing that coverage. In addition, Media Contact Cafe' offers a repository of insight into media relations "best practices", techniques, and technologies that increase PR professionals' success.
Our broad range of services share one common aim- to help our clients become more efficient, effective, and ultimately more successful.
Media Contact Cafe' was created with the idea that all companies need the ability to manage, monitor, and measure their activity surrounding brand identity. Businesses need tools to engage and Media Contact Cafe' provides those tools in a cost effective manner.
Media Contact:
Renee' King
888-666-1986 ext 2
mediaconsultant@mediacontactcafe.com
http://www.mediacontactcafe.com
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