HATTIESBURG, MD, January 12, 2012
/24-7PressRelease/ -- Boyd Murphy, creator of Murphy Underwear announced today that his line of luxury men's briefs and boxer briefs will be introduced at the Magic Show, Las Vegas Mandalay Bay, February 13-15, 2012. Magic Show is the premiere trade expo for male fashion and accessory products.
"Murphy Underwear is excited to announce that our advanced comfort and confidence inspired products will be launched at this February's Magic Show", said Mr. Murphy. "As designers of a true luxury product we wanted to launch at a show known for presenting the finest in male fashion and grooming products and that defines what the Magic Show is all about".
"We advised our client Murphy Underwear that the Magic Show was the best possible American venue for introducing their line", said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the Murphy Underwear project. "The products have so many upscale comfort, design, and new barrier technologies that we are confident the discriminating Magic Show attendees will recognize these unique features and benefits and offer Murphy Underwear to their customers".
Murphy Underwear features their proprietary MX-P Anti-Microbial Moisture Barrier Technology. Pricing, sales promotion and value sets will be announced at the Magic Show. The product will be available in three designer colors, and two styles: briefs and boxer briefs. The Company is in the process of assembling Manufacturers Rep sales coverage on an exclusive territorial basis.
Duquesa Marketing, an international marketing consulting firm, has assisted businesses large and small, entrepreneurs and inventors in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of customized strategies.
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