FLORENCE, KY, February 05, 2012
/24-7PressRelease/ -- Men's Fashion Underwear Featuring Proprietary MX-P Anti-Microbial Moisture Barrier Technology Offers Totally New User Experience
Hattiesburg, MS Boyd Murphy, creator of Murphy Underwear, announced today that his line of eco-polished cotton men's underwear featuring MX-P Anti-Microbial Moisture Barrier Technology will be unveiled to the male haberdashery market at the upcoming MAGIC Show at Mandalay Bay in Las Vegas.
"We have spent a considerable amount of time and money incorporating barrier technology and quick-wicking weave into our garment that eliminates moisture and embarrassment for the first time while maximizing fit and shape", said Mr. Murphy. "The MAGIC Show is a premiere platform for us to use to launch the line".
"The product Boyd Murphy has perfected is to normal underwear as a Ferrari is to a Yugo", said Geoff Ficke, President of Florence, KY based Duquesa Marketing, who have acted as management consultants for the Murphy Underwear project. "There has never been a user experience that equals the fit, comfort and confidence that Murphy Underwear offers. The MX-P Anti-Microbial Moisture Barrier Technology will change the men's undergarment category forever".
"We will unveil our new web-site, pricing and sales promotions for retailers at the MAGIC Show", said Mr. Murphy. "We are discussing sales coverage with several very interested and substantial sales representative organizations and look forward to interviewing other interested distributors at the show".
Duquesa Marketing, an international marketing consulting firm, has assisted businesses large and small, entrepreneurs and inventors in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of customized strategies.
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