All Press Releases for June 19, 2014

My Ceviche, Heidi's Brooklyn Deli, Invest in Nutritional Transparency

Fast casual concepts partner with MenuTrinfo to address nutrition and special dietary needs.

"Today's customers are looking for restaurants that are transparent with their nutritionals and will cater to special dietary needs," said Betsy Craig, founder and CEO, MenuTrinfo.

    FORT COLLINS, CO, June 19, 2014 /24-7PressRelease/ -- Two regional brands are doing big things to support their customers' health, with the help of MenuTrinfo, a nutritional analysis and training firm. Florida-based My Ceviche and Denver-based Heidi's Brooklyn Deli will rely on MenuTrinfo's real-time consulting, nutritional analysis, and allergen- and gluten-free menu development to enhance their fresh and healthy menu options.

South Beach, Florida-based My Ceviche was founded in 2012 by friends and business partners Roger Duarte and James Beard-nominated chef Sam Gorenstein. The eatery serves fresh local seafood and caters to all types of diners, including those with food allergies.

"We pride ourselves on our quality and amazing choices - we just had to communicate that information in a clear manner," Duarte said. "MenuTrinfo's knowledge and professional team allowed us to show our customers that we can cater to their most specific needs."

Earlier this month, the MenuTrinfo team also signed a deal with 20-unit Heidi's Brooklyn Deli. Founded 20 years ago in Denver by Heidi Naples and Steve Naples, the restaurant serves East Coast-style deli sandwiches featuring seven varieties of made-from-scratch, fresh-baked breads and handmade bagels daily, with house-made ingredients and fresh sliced meats. The menu also includes breakfast items, smoothies, salads, soups and wraps, along with vegan and vegetarian choices.

The growing concept is rolling out new deli items such as organic cheeses and grass-fed proteins that are nitrate and nitrite-free, antibiotic-free and free of additional hormones. The switch is an operational change that has taken Heidi and her partners more than two years to accomplish. To date, five locations now use these new high-quality items, including the chain's location at Denver International Airport.

"We connected MenuTrinfo founder Betsy Craig because she's passionate about what she does and will grow with us as a partner," Heidi Naples said. "The fact that she offers other facets of her business, such as allergy training, and is always learning new things, is really important to us as we continue to offer the finest ingredients in foodservice and cater to the changing needs of our diners."

In additional to nutritional analysis and allergen- and gluten-free menu development, the MenuTrinfo team is working with My Ceviche and Heidi's Brooklyn Deli on nutritional certification, disclaimers and general nutritional content for newsletter, print and website guest communication.

"We are thrilled to have a partnership with both of these great brands because they understand that today's customers are looking for restaurants that are transparent with their nutritionals and will cater to special dietary needs," said Betsy Craig, founder and CEO, MenuTrinfo. "We love being the only full-service nutritional partner for restaurant concepts across the United States and look forward to working with My Ceviche and Heidi's Brooklyn Deli on these programs."

About MenuTrinfo
MenuTrinfo is dedicated to helping foodservice operators protect the lives and health of their customers by meeting or exceeding new nutritional labeling regulations as required by law and by partnering with restaurants to provide safe products and procedures that meet a wide range of dietary restrictions. MenuTrinfo's complete suite of services include menu analysis and AllerChef and AllerTrain certification and training in the areas of gluten-free menus, specialty menu development, nutritional counseling, and policy development. Its nutritional analysis is the only full-service solution for nutritional labeling that is insured and based on an FDA-approved process. MenuTrinfo clients cover the spectrum of food service, from large universities to restaurants and catering operations. For more information, go to or call (888) 767-MENU (6368).

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Fort Collins, CO
United States
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