JUARA Skincare
JUARA to Sponsor Kraton Fashion Show
NEW YORK, NY, January 21, 2010
/24-7PressRelease/ -- JUARA, leading natural
skincare company, is proud to sponsor beauty products for an Indonesian-inspired New York fashion show with Kraton Auguste Soesastro's Fashion House, which features Auguste Soetrisno's haute couture line, on Thursday, Jan. 21 at Ana Tsarev Gallery, 24 W. 57th Street, New York, NY.
"People are just now starting to realize the variety and beauty of Indonesian culture - from refined Batik fabrics adorned with hand-painted designs to age-old, secret herbal recipes that ensure beauty and health; this is a culture that has much to contribute to the international marketplace," Metta Murdaya, founder of JUARA Skincare said. "This fashion show is a great introduction on how beautiful and sophisticated this tradition can be in the world of beauty and fashion - and it's just the beginning."
The Kraton fashion show will celebrate the history and rich tradition of Indonesia's ancient style and beauty while previewing its Spring/Summer 2010 Couture collection. JUARA Skincare, with its
natural skincare products, is the company of choice for the makeup artists who will be preparing runway models for the show- giving the models a glamorous, radiant look for the cameras and audience. The show is expected to host an audience of 300 fashion and beauty enthusiasts, including Kraton's elite clientele, top New York fashion editors and other industry VIPs.
"We've been the chosen skincare line by celebrity makeup artists for the Toronto Film Festival and the Sundance Film Festival, but sponsoring products for Kraton's fashion show is an ideal match for us at JUARA," Murdaya said. "We both derive inspiration from age-old Indonesian tradition, but we implement a modern and sophisticated twist to create a clientele that is interested in looking beautiful from the inside out. The skincare products we'll be featuring for the event are truly luxurious and ideal for the runway."
JUARA's Tamarind Hyrdating Toner,
Sweet Black Tea & Rice Facial Moisturizer, Sweet Black Tea Eye Crème, and Sweet Black Tea Lip Treatment will be used to prepare all the models for makeup application. For more information about these products and JUARA Skincare, visit
www.juaraskincare.com.
About JUARA Skincare
Recognizing that present skincare offerings did not have solutions that were rooted in history and simple to use, four young friends sought to bring back the traditions of the past by creating products that fuse the active botanicals of Indonesian herbal recipes with Western science to create products that represent the best of both, the east and west.
Metta Murdaya, Yoshiko Roth, Jill Sung and Tami Chuang, four creative, culturally- diverse young women with a follow-your-dream mentality shared a vision to build a brand that combined their Western upbringing with their Asian ancestry and turned it into a passion for results-driven skincare. Together, they founded JUARA, an east-meets-west Indonesian line of treatments, reminiscent of the ancient spa experience, relevant to the savvy, conscientious person of today.
Utilizing active botanicals such as rice, tamarind, turmeric, candlenut oil, healing teas and red sandalwood, JUARA combines time-honored recipes for skin health and well-being with the best in modern technology and innovation to deliver efficacious and elegant treatments of the highest quality. For more information, visit
www.juaraskincare.com.
About Kraton Auguste Soesastro Fashion House
Kraton Auguste Soesastro is a New York based Fashion House established in 2008 by Auguste Soesastro. Kraton's Spring/Summer 2010 Couture collection is influenced by royalty-inspired Indonesian tradition. Kraton specializes in high-end luxury garments, crafted to perfection, incorporating superb tailoring techniques, unique designs and the best available materials. Kraton collaborates with only the best artisans in each of their special fields to ensure the highest quality. Kraton's collaborators are also those who participate in fair trade, legally obtained raw materials, ecologically responsible and cruelty free practices.
Designer Auguste Soesastro, was born in Jakarta, to Dutch Indonesian parents of Javanese, Chinese and Arabic heritage. This first collection is homage to the original meaning of the word 'Kraton,' the Javanese Royal Court, its artistry and long-standing integrity. For more information, visit
http://kratonworld.com.
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