RALEIGH, NC, October 11, 2009
/24-7PressRelease/ -- North Carolina State University has been selected as one of the 21 schools throughout the nation to participate in the 2010 Honda Insight Marketing Competition. The students in Professor Claudia Kimbrough's Integrated Marketing Communications class have created a working marketing agency, Red and White Concepts, responsible for researching, implementing and evaluating an integrated marketing campaign around the NC State campus and surrounding area. This year's campaign is aimed at increasing awareness of and interest in the 2010 Honda Insight hybrid among the Generation Y market. At the end of the semester, all 21 campuses will be competing to present their creative ideas to a panel of Honda executives.
Red and White Concept's will begin by conducting research to learn more about their target market, Generation Y. After analyzing the research findings, they will design a campaign aimed at reaching Generation Y and boosting excitement for the Insight. The campaign will be brought to life with a $2,500 budget provided by Honda. At the end of the semester, post-campaign research will be collected to determine the effectiveness of the campaign. Red and White Concepts will conclude the semester with a formal presentation to Honda executives summarizing the campaign's results and successes.
"This campaign teaches students what it's like to run a real life marketing agency and campaign for a highly publicized product. Not only does it teach everyone how to implement all of the marketing techniques that are learned in classes, but it gives them experience in all areas of business, from entrepreneurship to basic budgeting and finance. This is one of the best opportunities that these students have to gain real life experience in any NC State class," Professor Kimbrough, Marketing Professor, stated. Neighboring schools include Meredith College, Duke University, Wake Forest University and The University of North Carolina at Chapel Hill. With so many schools in proximity to one another around the Raleigh/Durham area, there is a plethora of the Generation Y market available for Red and White Concepts to research and analyze.
The distinctively styled, five-passenger, five-door Insight is powered by an Integrated Motor Assist (IMA ) system comprised of a 1.3-liter i-VTEC gasoline engine and a 10-kilowatt electric motor. The Insight features the Ecological Drive Assist System (Eco Assist ) an innovation that can further enhance efficient vehicle operation while providing feedback related to individual driving styles. A sleek exterior blends design elements from the original 2000 Insight's highly aerodynamic side profile with a front-end design similar to the hydrogen-powered FCX Clarity, a marquee environmental product for Honda. The interior offers a roomy passenger environment with a configurable rear seating and cargo area that benefits from 60/40 split fold-down seats.
Please watch for more about the Honda Insight Marketing Competition at NC State throughout this fall semester. For further inquires regarding the competition, please contact Lyndsey Warhurst at 571-205-9538.
About Honda: Honda is a leader in the development of leading-edge technologies to reduce CO2 emissions, including advanced gasoline engines, gasoline-electric hybrids, natural gas-powered engines, and hydrogen fuel cells. Founded in Japan in 1948, Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. The company, which marks its 50th year of U.S. operations in 2009, has invested more than $10.6 billion in its North American operations with 16 major manufacturing facilities, employment of more than 35,000 associates, and annual purchases of more than $18.8 billion in parts and materials from suppliers in North America.
About EdVenture Partners: EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 600 campuses in the United States, Canada, Puerto Rico and Morocco. Find out more at http://www.edventurepartners.com.
About RAW Concepts
RAW Concepts is a student run marketing agency where members apply what they have learned in class to a real marketing problem.
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