BERKELEY, CA October 17, 2008
/24-7PressRelease/ -- EMANIO, Inc. - a leading provider of Predictive Business Intelligence, Data Integration and EDI software announced today the immediate and limited availability of Aberdeen Group's latest survey-based research report on business intelligence, titled "One Version of the Truth." This report, recently announced by Aberdeen Group, provides insight into the best practices of "Best-in-Class" users of business intelligence. Among the highlights of the report are:
• "Best in Class" performers (those performing in the top 20% of all research survey respondents) have achieved a mean average customer satisfaction increase of 3.4% - over nine-times greater than average companies during the past 24 months.
• "Best in Class" performers saw litigation costs decrease by 9% in the past year compared to a 124% increase for laggards (the bottom 20% of performers).
• While organizations can spend months adopting business intelligence solutions, many find that different "versions of the truth" still exist within the organization with any definite way of determining which one is real or accurate.
• Best in class companies stress organizational "buy-in" to an information culture as a key means of achieving a single view.
"No matter what the department or industry, Best-in-Class companies are focusing on establishing an information culture that is based on the value of obtaining a single version of the truth and a system of record", said David Hatch, Vice President and Principal Analyst of Aberdeen's Business Intelligence Practice. "This pertains to the ability to infuse an organization with an understanding of the pitfalls and dangers of multiple versions of the truth, and how to avoid these snares across a diversity of operational business areas and functions. This single strategy is twice as likely as any other to be at the topmost of Best-in-Class executives minds". As an underwriter of the research, EMANIO is able to make a complimentary copy of the report available, which can be found at: http://www.aberdeen.com/link/sponsor.asp?cid=5298
About EMANIO:
Since 1994 EMANIO has been a leading provider of trading community B2B software and solutions services for supplier and customer e-commerce connection and interaction. EMANIO powers the business intelligence and data integration needs of mid-sized companies around the world. EMANIO's Predictive Logic framework powers our EMANIO Insight! predictive business intelligence software while EMANIO's XML based hyper-transfer architecture powers our Unite! data integration products. EMANIO powers the decision-making and data management of mid-sized companies like Elephant Pharmacy, Kettle Foods and Flowmaster in a broad spectrum of industries.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
About Iworld Media
Iworld Media is the adaptive alternative in online marketing and search ranking optimization. FOr more information, please contact us at http://www.iworld-media.com.
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