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All Press Releases for July 24, 2007 »
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New Argentine wine brand, La Chamiza, proves to be a major hit with Sandhurst's finest
Following its trade launch at the London Wine Fair, the new iconic wine brand from Argentina La Chamiza is rapidly becoming recognised as "the wine of choice for the polo season 2007" 
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    /24-7PressRelease/ - FROME, UK, July 24, 2007 - In an exclusive partnership agreement with the Royal Military Academy Sandhurst Polo Club, announced at the Argentine barbeque marking the first fixture of the season, La Chamiza has been selected as key wine partner to the Club and the brand will feature prominently at all major tournaments:

"The Royal Military Academy Sandhurst Polo Club is delighted to be associated with La Chamiza and World Wine Agencies. La Chamiza has been hugely well received by players and supporters alike and is now very much part of the Sandhurst polo social scene. We look forward to the rest of the 2007 season and a developing relationship with WWA in 2008"
Major Darren Doherty, OIC Polo, RMA Sandhurst

As title sponsors of last Friday's prestigious Sandhurst Polo Ball, the action-packed season for La Chamiza has progressed apace with Heritage Day on 17th June featuring wine tastings run by Lucy and Miles of the Jascots Wine Merchants team. The recent RMAS Polo Day Charity Tournament on Thursday 12th July included La Chamiza Polo Amateur Torront s and Malbec 2006 tastings, branded merchandise and prize presentations by Nicky Burston (Director of World Wine Agencies) and all profits from wine sales on the day were donated to the RMAS Polo Club.

Commenting on the success of the Sandhurst partnership, Nicky Burston said:
"It's a total pleasure working with Barbie and Darren at the RMAS Polo Club. They share our passion for both the sport and Argentine wines and we really appreciate the tremendous support they've shown us so far ..."

The next highlight in the RMAS Polo agenda will be the Heritage Cup on Delhi Day, Sunday 12th August. Players will be kitted-out in period costume to mark the revival of the original Polo Club of Sandhurst from 1885 and the day will include an exclusive Mens and Ladies match - 'England Ladies vs The Rest of The World' - playing to an anticipated crowd of over 2,000 guests.



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PR contact:
For more information/hi res images please contact Nicky: nb@worldwineagencies.com mob: 07764 372229



Notes to the editors:

For VIP tickets and car passes to Delhi Day, please contact Nicky Burston directly
(email: nb@worldwineagencies.com and mobile: 07764 372229)


Wine reviews by Olly Smith - TV celebrity and larger-than-life wine guru:

La Chamiza Polo Amateur Malbec 2006:
"All about juicy cherry flavours - not a tannic gum-buster and as you'd expect from a wine linked with Polo, a touch of class"

La Chamiza Polo Amateur Torront s 2006:
"Inviting niff of orange blossom and lychee paves the way to a spicy white tipple with a decent whack of texture - great with lighter spicy dishes"



The Royal Military Academy Sandhurst Polo Club
http://www.rmaspolo.co.uk

The Club was established in the 1870s to encourage horsemanship and to teach the rules and principles of polo to both the Sandhurst Officers and Cadets, to take forward on commissioning.

World Wine Agencies is rapidly becoming a leading independent importer, distributor and broker of New World wines across all channels - major clients include the Co-op, P&O World Cruises, Whitbread PLC and a number of key independent wholesalers and retailers throughout the UK.

Nicky Burston recently won the Entrepreneur of the Year Award in the Evening Post Business Awards 2007 (in association with the South West Regional Development Agency) and has been named as a regional finalist in the HSBC Start-Up Stars Awards.

For further details, please see the latest quarterly Ezine news at: http://www.worldwineagencies.com/ezine.htm

Drinks Network ... marketing communications for boutique wineries and their UK agents


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