Press Release - New Designer Jewelry Line Launched by Giving Tree Jewelry

EAST SANDWHICH, MA, September 29, 2008 /24-7PressRelease/ -- Rachel and Judith Smith; the mother-daughter team behind the popular online jewelry retailer and local Cape Cod favorite Giving Tree Jewelry, have announced the launch of seven accessory lines designed exclusively for their gallery. "We have been moved by the terrible headlines in the news about the collapse of our economy and the environment; so this year we all became extra committed to doing things that feed and nurture our fragile world, and the things that matter most to us- family, friendship, and being kind" says gallery co-owner Judith Smith. The Giving Tree team spent a better part of this year developing their own lines of jewelry to sell in their Cape Cod gallery; and now have made their exclusive pieces available online! "It's all about nature! We hope the messages in these pieces translate. We created them with respect and love and I think our customers are going to love them," Smith says.

The uniquely designed jewelry lines are handcrafted and made in local Cape Cod studios. They include: LiveGreen Jewelry, made of natural organic cotton cord and sustained birch wood; Cape Cod Rocks, inspired by the natural beauty of the Cape Cod beaches and real rocks found on the beaches; Lucille Rey, a line of stylish headscarves and wrist wraps designed by Rey and German designer Sylke Nora Kuhn; Love in a Nut Shell, a classic sterling silver necklace designed by gallery owner co-owner Judith Smith; Righteous Relics, a line of trendy sterling silver necklaces for men and women designed to raise awareness & donate back to charity foundations; 13Hearts, a sterling silver 'heart' wrapped in velvet or leather and stored in a bag that includes the meditation that served as it's inspiration; and Tiny Wishes, a delicate line of 14-K gold charm necklaces encourageing the customer to choose their favorite charm and or word. "These pieces really speak to me" says designer and gallery co-owner Rachel Smith. "They are delicate and lovely and represents a special wish for yourself or your loved one". The new pieces are available on the company's retail Website, http://www.givingtreejewelry.com.

The Giving Tree Jewelry Gallery located on 4 acres of natural gardens in Cape Cod and has been called 'The only place to stop on Route 6a' by the Boston Globe. The gallery was formed by Judith Smith in 1988 and has evolved into a popular online jewelry retailer after daughter Rachel Smith joined Judith in 2002. Giving Tree Jewelry offers accessory lovers well-crafted designer jewelry for affordable prices and features designs that are favorites among New York's fashion elite and Hollywood celebrities. In addition Jewelry by Giving Tree; the store carries pieces by popular designers Me & Ro, Alexis Bittar, Jeanine Payer, Alex Woo and many others. The pieces are also sold on their company Website at http://www.givingtreejewelry.com. The store also hosts The Girls of Giving Tree; a blog featuring tips and tales from the Giving Tree Jewelry team at http://thegirlsofgivingtree.blogspot.com.

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