/24-7PressRelease/ - KANSAS CITY, MO, April 25, 2007 -- Exhibitors looking for a creative way to become more educated on exhibit marketing and booth skills will soon have a solution.
Trade show marketing consultant and author, Marlys K. Arnold, is launching a series of multimedia self-study tools for exhibitors of all sizes and industries. The first phase of the "Trade Show Training ... 2Go" tool kit will be available in May as an audio CD membership called the "Trade Show Success Club." Scheduled topics include: exhibit design, pre-show marketing strategies, and partnering with show management. In addition to the audio CDs, members will also receive special reports, teleclasses and more.
The focus of these tools is to provide exhibitors with user-friendly, step-by-step tools and real-world examples they can replicate in their own programs. "Exhibitors don't just need more information," Arnold says. "They need to know how to turn information into action."
To learn more, or to join the Trade Show Success Club, visit http://www.imagespecialist.com/TST2go.html
For nearly a decade, Marlys Arnold has traveled the country teaching exhibitors how to improve the image they present at trade shows. Her book, Build a Better Trade Show Image, was released in 2002 and has been translated into Chinese. She is also the host of the Trade Show Insights podcast.
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