SARASOTA, FL, June 03, 2010
/24-7PressRelease/ -- Traffic has increased at Bougainvillea Place - both in terms of customer activity and new home sales contracts. This was welcome news to the community's builder, Gibraltar Homes, which has noticed a definitive uptick in contracts signed as well as the number of qualified prospective buyers. The company has recorded 14 new home contracts in Bougainvillea Place, as well as four additional contracts in other area communities with more than a dozen pending sales and another 15 under construction. These contracts have been secured since January 1.
"This is obviously good news but not entirely unexpected," said Albert Sanchez, President. "All signs are pointing to a recovery in the local housing market, and we have been positioning ourselves for some time to be ready to meet that demand. We feel that we are in a competitive position as we have been watching the markets listening to our customers, and adapting to meet their needs. In all of our communities and with all of our homes, we maintain the same standards of superior architectural design and quality construction."
Bougainvillea Place is one of Gibraltar Homes' most popular new-home communities. The award-winning neighborhood offers amenities typically found only in larger communities, including a nicely appointed clubhouse with full kitchen, fitness center and Internet cafe, a lakefront heated pool with private cabanas, and both a grill park and paw park. Home and lot packages are all inclusive with granite counter tops, wood cabinetry and energy efficient components.
The attractiveness of Bougainvillea Place to many would-be homebuyers lies in the wide variety of available floor plans and the access to the Gibraltar Design Studio. Upon arrival to the 3,500 square-foot design studio, customers are able to view full- sized samples of design selections and fully detailed kitchen and baths while relaxing with a cup of espresso from the coffee bar. The most popular plans during recent months have been the Starfish and Sandpiper designs from the new Cabana Collection and The Gasparilla II and Boca Grande plans from The Island Collection. Pricing for the Cabana collection of single family homes begins at $169,900 and the Island Collection paired villas start at $144,900.
Located only half a mile east of I-75 in Ellenton, Bougainvillea Place is a private, gated, maintenance-free community of villas, townhomes, single-family homes and paired villas that offers easy access to Sarasota, Bradenton, St. Petersburg and Tampa, and the numerous beaches, shopping, and attractions that make this area such a desirable place to live.
The Strategy for The Success
Today's home buyers are price conscious. While price and location are still primary in the decision-making process for most potential homeowners, savvy Gibraltar buyers understand the larger picture. They know that well-selected custom features will add more long-term value and appreciation to their home. Gibraltar made the decision early on to offer an array of floor plans with the finest options and upgrades available, at an attractive price point. The company has communicated that message to consumers on a consistent basis, even through the recent 'down' housing market. Thanks to a sustained product and brand communication plan, including print ads, on-site signage and web marketing support, Gibraltar has enjoyed a significant increase in public awareness among homebuyers in Manatee and Sarasota counties. The company's marketing plan has also led to increased awareness and traffic from the St. Petersburg and Tampa area.
About Gibraltar Homes
Gibraltar Homes has a reputation for building homes with superior architectural designs, exceptional workmanship, energy conservation, environmental sensitivity, attentive customer service, and the quality and investment value to last a lifetime. Gibraltar designs custom homes with their award-winning architectural department and has a tremendous selection of designs to fit an array of homesite sizes and budgets. As a member of the Green Building Coalition and winner of multiple Aurora, Parade and Builder Magazine awards, Gibraltar builds custom on-your-lot homes as well as in the most sought-after communities in the area, including Lakewood Ranch, Legends Bay, Legends Cove, Palmer Ranch, The Forest at Hi Hat Ranch and Bougainvillea Place. Luxury at every size is a hallmark of the Gibraltar brand -- whether that is an estate home, villa, townhome, coach home, or traditional single family home. Gibraltar Homes is particularly proud to note that its Paula Creamer waterfront home was recently selected as the Sarasota Orchestra Designer Showcase Home which has become the major fundraiser for the youth orchestra's scholarship program.
For more information about Gibraltar Homes and its collection of custom home plans, visit gibraltarhome.com .
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