/24-7PressRelease/ - NORFOLK, VA, August 15, 2008 - For Rent Media Solutions , a leading resource for searching apartments for rent and a division of Dominion Enterprises, has expanded its After 55 Housing and Resource Guide division to the South Florida market. The housing publication, which caters to the lifestyles of Baby Boomers and beyond, debuted July 25.
Baby Boomers have a significant amount of buying power. In 2007 alone, eMarketer reported that Baby Boomers spent $3.8 billion on goods and services, more than any other demographic. This number is projected to increase to $4.6 trillion by 2015.
"We have found that Boomers and beyond aren't just interested in looking for their next place to live," said Robyn Epps, national director of sales, After 55 Housing and Resource Guide. "They are looking for an independent lifestyle to go along with it. Florida has been recognized as one of the most popular retirement markets in the nation. After 55 Housing and Resource Guide is geared towards making the Baby Boomers' housing search process as seamless as possible."
After 55 Housing and Resource Guide is a niche publication that reaches out to Baby Boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com, For Rent Media Solutions' online housing and resource guide, and offers a variety of housing options ranging from apartments and independent living to assisted living and continuing care retirement communities.
A monthly publication, After 55 Housing and Resource Guide reaches 555 locations throughout major cities in the South Florida market, including Miami-Dade, Palm Beach and Broward counties. The magazine can be found in high traffic areas like Publix, Sam's Club, Big Lots, Denny's, drug stores, restaurants, libraries, in addition to senior centers and hospitals.
To learn more about After 55 Housing and Resource Guide and housing options for adults 55 and older, including apartments, independent and assisted living and continuing care retirement communities, logon to http://www.senioroutlook.com.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine , as well as ForRent.com -The Magazine, and publishes 96 magazines covering more than 190 markets nationwide, including After 55 Housing & Resource Guide, and Apartamentos Para Rentar . For Rent Media Solutions operates four additional Web sites: ForRent.com , SeniorOutlook.com , CorporateHousing.com , and ParaRentar.com . For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About After 55 Housing & Resource Guide
After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards Baby Boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in major markets, including Atlanta, Columbus, Minneapolis, Orlando, Phoenix, San Diego, Sacramento, Salt Lake City, San Francisco, South Florida and Tampa.
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.
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