NEW YORK, NY, October 09, 2008
/24-7PressRelease/ -- Unlike the safe, predictably neutral palette of most mineral lines, DEX New York Modern Minerals explodes with sexy color, surprising vibrant shades and deep rich pigments.
"Until now, mineral makeup was natural, messy and boring," says Dexter Phillip, the Founder & CEO of DEX New York's new Modern Mineral Makeup Products.
A fashion stylist, writer and image consultant, Phillip is famously allergic to "boring." So his take on mineral makeup (which just might revolutionize the category) is experimental, feisty and fashion-forward.
"My vision is to transform the genre and offer a fun, fashion forward line of
modern mineral makeup offering eye-popping colors that will not only please consumers, but become a favorite of professional makeup artists as well." he said.
By design, the line combines the beautiful purity of mineral makeup with a powerfully glam attitude that takes its fashion- inspiration from the runway.
Colors come from the catwalk and are always a season ahead. Created not by one makeup artist but by a team of DEX backstage beauty insiders, DEX Modern Minerals are natural but not neutral, and bold instead of boring.
DEX has also eliminated the annoying "mess" of mineral makeup with exclusive pressed formulations and sleek, mess-free packaging.
Available in a variety of fabulously fierce and sexy shades with deep rich pigment, DEX New York Modern Minerals offers breakthrough skin ingredients - palmitoyl hexapeptide-14 - a new anti-aging formula, as well as a broad-spectrum of UVA/UVB protection. Water resistant, this mineral makeup does not contain parabens or talc and is non comedogenic as well as sensitivity-tested.
The Collection includes a wide range of bases, blushes, bronzers, eye shadows, pencils. lip color, body glow self-tanners and mascara priced from $14 (lip pencil) to $40 (bronzer). Available at DEX New York Beauty Atrium, 224 West 30th Street between 7th and 8th Avenues New York, NY 10001 and http://www.dexnewyork.com
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