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New Menchie's Store in Sports Arena Plaza Celebrates Grand Opening With Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats
    SAN DIEGO, CA, July 13, 2014 /24-7PressRelease/ -- Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in San Diego at 3225 Sports Arena Blvd. #105, San Diego, CA 92110. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a San Diego favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, July 12, to Friday, July 18, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"My true passion was always to get involved in the franchise industry later on in my career and I could not be happier that I am bringing the San Diego area another Menchie's location," said franchisee Yvonne Eso. "From the first time I took my two daughters to Menchie's, I knew that the brand was something special and that I wanted to be a part of."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Sports Arena Plaza is located at 3225 Sports Arena Blvd. #105, San Diego, CA 92110 and is open Sunday through Thursday from 11 a.m.-11 p.m. and Friday and Saturday from 11 a.m.-12 a.m. For more information, please visit http://www.menchies.com. The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, July 12
Time: 11 a.m. to 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, July 13
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, July 14
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, July 15
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, July 16
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, July 17
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, July 18
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's:
Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, China, Singapore, Australia, Pakistan, India, U.A.E. Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.


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Shelby Fox
Konnect Public Relations

Los Angeles, CA
US
Voice: 213-988-8344
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