New Online Auto Dealership Supply Vendor Enters Ecommerce Marketplace

    GRAND RAPIDS, MI, March 09, 2012 /24-7PressRelease/ -- Since the company's founding in 1998, local Grand Rapids business supplier Dodson Group has specialized in providing automotive dealerships with cost-effective supplies and marketing. As the company has grown over the past 14 years, it has expanded its catalog of supplies and services to include paper supplies, printing, marketing materials and merchant services for small businesses in nearly any industry, but Dodson Group has never lost sight of its core business: auto dealerships.

While Dodson Group retains many of its original auto dealership customers, the company has recently looked to internet sales as a key source for new business. More and more car dealerships are looking to cut costs and management time by sourcing their supplies from online vendors. Several prominent automotive dealership supply e-commerce vendors have sprung up in response over the last several years, but Dodson Group isn't deterred by their competition.

Dodson Group is a small, family owned and operated business, and all customer service and sales are handled personally by the company's very small office staff - which includes the owner.

"Sure, other suppliers like Sid Savage and Estampe Inc. have made a name for themselves when it comes to buying automotive supplies online," Dodson Group owner Jeff Dodson commented. "But we're not trying to be the next Sid Savage. We want to be Dodson Group, just made available online. We want to take the customer service and competitive pricing our offline customers have come to expect from us and make it available to new customers online."

Armed with a newly designed website, complete with an ecommerce automotive supply catalog, Dodson Group is making efforts to reach out to the online dealership community through a range of social media, search engine and old fashioned word-of-mouth marketing. While the company's digital face and marketing plans may have changed, its core values remain the same: superb customer service, industry low pricing.

"We're excited to see what responses we get from new online customers," Dodson continued. "The response we get from most new customers is 'oh my gosh! I can't believe how great your pricing is!' or 'I can't believe all the great stuff you have in your catalog! How come I never heard of you before?' We're looking forward to getting the word out more. We have a really great catalog backed by great service, and we know that what we're offering is in high demand."

Dodson Group is a boutique business service supplier specializing in auto dealer supplies and marketing materials. The company offers high quality, low cost business printing, direct mail marketing, promotional items and payment solutions to businesses throughout the Grand Rapids area and offers a complete catalog of auto dealer supplies and GPS tracking devices available for purchase online. In business since 1998, Dodson Group is founded on the principle of providing excellent customer service. For more information about Dodson Group's products and services, visit www.Dodson-Group.com.

# # #