LONDON, ENGLAND, February 04, 2012
/24-7PressRelease/ -- Knexus, the Cloud technology company specialising in Social Engagement Marketing Tools for leading brands, today released its latest version of Social Content Hub, named Amsterdam. Hub is an online destination for brands to display their videos, customer videos and other rich media content, plus integrated social interactions to nurture profitable customer engagements.
The Amsterdam version features an all new Analytics interface with advanced measurement capabilities. Using the web-based Engagement Console, marketers can track, analyse & optimize brand & customer generated social content from one place. Marketers can almost instantly understand which content is most popular, which topics customers are interacting with, & capture valuable customer feedback. They also have detailed measurement of sales activity or other calls- to-action integrated with the content. The Widget's Engagement Console then makes it quick & easy to refine available content, interactions & calls to action to improve marketing performance.
"Brands want to create deeper engagement with customers online. Social Content Hub provides a single destination for in-depth customer engagements", explained Danny Barrasso, Knexus MD. "The improvements in this Amsterdam version help brands generate actionable insights that will lead to better engagement with customers & more profitable business".
Key enhancements in the latest Knexus Social Content Hub release include:
- All new Analytics interface with advanced measurement capabilities - track & measure content performance e.g. content views, uploads, drop off rates; analyse engagement level e.g. questions, opinions, comments, sharing, ratings & voting; calls to action click through rates; syndication channel performance; simple to use interface with powerful reporting & data export features
- New Branding & customization features - Social Content Hub gives brands complete control over UI branding & powerful customization options using simple drag & drop functionality from the Engagement Console.
- Enhanced Social Search - improved social search enabling customers to easily & intuitively find content & conversations according to most viewed, highest rated, most recent and most popular
- Improved Engagement Console UI -interface improvements for marketers based on customer feedback, including redesigned navigation to accelerate marketing processes
Knexus releases new versions of its Social Engagement Marketing tools every 8 weeks, to deliver continuous innovation & competitive advantage for Knexus customers.
To find out why Knexus has named its latest release 'Amsterdam' go to http://www.knexusgroup.com/latestproductreleases
Visit http://www.knexusgroup.com to find out how Knexus tools can help improve your social marketing performance.
Knexus is a Cloud technology company specialising in Social Engagement Marketing Tools for leading brands. Our tools help companies improve their marketing performance through more effective brand engagement & brand profit.
For more information about Knexus and the Social Content Widget, visit http://www.knexusgroup.com or call +1 (646) 401 0147 (New York); +44 (0) 845 838 5316 (London).
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