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NEW YORK, NY, September 04, 2013 /24-7PressRelease/ -- According to research by Barry Schwartz, a psychology professor and author of the book 'The Paradox of Choice', when people are confronted with too many options, they are likely to experience anxiety, regret or even paralysis (inc.com). Colin Moore, managing director of New York Client Solutions, says: "In order to achieve a higher brand loyalty, many businesses send out multiple messages to engage with people through many different channels. This may however have the opposite effect." Research shows that the rising volume of marketing messages is not empowering but instead overwhelming for consumers and could be driving them away.
Corporate Executive Board multiple surveys, undertaken by Harvard Business Review (HBR), has bored in on what makes consumers 'sticky', likely to follow through on an intended purchase, buy the product or service repeatedly and recommend it to others. Results show that the single biggest driver of stickiness by far is decision-simplicity (hbr.org). "Customers are looking for comfort and to make an easy decision quickly and with confidence," explains Colin Moore of New York Client Solutions.
About New York Client Solutions: http://www.newyorkclientsolutions.com
For the survey, more than 7,000 consumers were interviewed as well as hundreds of marketing executives and other experts from around the world. The study is focusing on the impact of stickiness of more than 40 variables, including price, consumers' perception of a brand and how often people interact with a brand (hbr.org).
"Less is often more," says Colin Moore at New York Client Solutions. "Leaving the decision making to the consumer may confuse them and in the end they may just walk away without a purchase. Businesses need to take this feeling away from the customer and help them to make a quick and easy decision to buy into the brand."
The HBR study found that the best tool for measuring consumer engagement efforts is the 'decision simplicity index'. This helps to determine how easy it is for consumers to receive and understand information about a brand, how much they trust the information and how readily they can weigh their options. The easier a brand can make the purchase decision for their customers, the higher is its decision-simplicity score. Brands scoring in the top quarter are 86% more likely to be purchased, compared to brands in the bottom quarter. Furthermore, they are 9% more likely to be repurchased and 115% more likely to be recommended to others (hbr.org).
Colin Moore at New York Client Solutions explains: "We help our clients raise brand awareness, promote and sell their products or services." New York Client Solutions' clients choose to work with the company due to its track record in increasing sales and customer retention and the firm's focus on high quality customer service. New York Client Solutions meet with customers on a face-to-face basis. "It is not only personal, specific and simple, our representatives usually work with one product or service at the time and explain and make it easy for the consumer, so they won't have to worry about how to use it or what happens after the purchase," explains Colin Moore. New York Client Solutions' approach to make decisions simple has translated into higher sales and increased customer retention for their clients.
New York Client Solutions is a direct sales and marketing company based in Manhattan.
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