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Newcomer entrepreneurs connect with experienced immigrant business owners in innovative exhibit

It was their son's nut allergy that led Juan and Elsa Escobedo, immigrants from Mexico, to develop a healthier cupcake that set them on the path to business success through their store, Clever Cupcakes, located in Coquitlam.
    VANCOUVER, BC, May 21, 2014 /24-7PressRelease/ -- It was their son's nut allergy that led Juan and Elsa Escobedo, immigrants from Mexico, to develop a healthier cupcake that set them on the path to business success through their store, Clever Cupcakes, located in Coquitlam.

With a patent on the recipe that uses all-natural ingredient and 50% less sugar without sacrificing taste and look, plus a goal of franchising, the future looks sweet for this cupcake duo.

The Escobedos are among over 15 successful business owners with immigrant backgrounds who will share their experience and business know-how with aspiring newcomer entrepreneurs at the Immigrant Entrepreneur Exhibition, taking place on May 22 from 1:00 p.m. to 6:00 p.m. at the Jewish Community Centre.

Entrepreneurs representing such diverse businesses as an online baby fashion shop, engineering consulting, auto repair and software will be on hand to inspire and encourage other new immigrants seeking to build their own business in this event that's being jointly organized by ISSofBC, MAPLE 2.0 and RBC.

"You have to be very patient and be willing to work long hours," said Juan Escobedo, who started the Clever Cupcakes with his wife four years ago. "Having a very detailed and well thought business plan is a must."

So is a single-minded focus on the goal, as hairdresser Elizabel La Cruz, owner of Remix Hair Studio in Coquitlam, will tell you. Despite 10 years struggling through English language learning, a major marital crisis, and single parenthood, the Venezuela-born La Cruz was determined to succeed, and worked long hours to build a customer base that's turned her salon into a viable, growing business. "I'm pretty positive. I'm building my team. I believe in myself." La Cruz said.

La Cruz's beauty shop is one of more than a million small businesses that account for 30% of Canada's GDP. According to Industry Canada, small and medium-sized enterprises like La Cruz's and the Escobedos' employ half of the country's workforce.

ISSofBC is a not-for-profit immigrant-serving organization established in 1972 that assists immigrants and refugees building a productive, meaningful life in Canada. It is the largest, multi-ethnic agency in western Canada, serving over 30,000 clients a year in over 45 languages through 14 locations in BC. The MAPLE 2.0 project offers internship opportunities to Internationally-Trained Professionals to gain Canadian work experience in their field of training and experience.

At a Glance:
- Immigrant Entrepreneur Exhibition
- Thursday, May 22, 2014
- Workshops and Exhibition 1:00 p.m. - 4:00 p.m.
- Advice Panel 4:00 p.m.-6:00 p.m.

Jewish Community Centre
950 West 41st Avenue
Vancouver, BC


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Contact Information


Ines Montoya
Immigrant Services Society of BC - MAPLE 2.0

Vancouver, BC
Canada
Voice: 778-284-7026
E-Mail: Email Us Here
Website: Visit Our Website

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