- LOS ANGELES, CA, May 23, 2008 — Select Film Fund Management, LLC announced they have signed a distribution agreement with VERSUS, a national sports network in more than 74 million homes nationwide, for its first project, Legends Challenge The 10 episode, one-hour reality show is slated to debut in September 2008.
"NFL greats will join Heisman Trophy winner and NFL superstar Tim Brown to show a group of 16 aspiring playmakers from across America how football is really supposed to be played. Challenges and eliminations will leave only one champion - one legend," Tony Reynolds, Select Film Fund founder and creator of the show, said. "It is like the football version of American Idol!"
"I am thrilled and excited about Legends Challenge. One of my aspirations is to be a General Manager," Tim Brown, host and Co-Executive Producer of the series said. "Legends Challenge gives me a peek into that world."
Brown is truly a football legend; while at Notre Dame, he was named consensus All-American, won the Walter Camp award and the Heisman Trophy. During his 17-year NFL career, Brown is the Raiders all-time leader in receiving yards and touchdowns, one of only three players in NFL history to eclipse the 1,000 yard reception mark and compiled the third longest reception streak. He started his NFL career as Rookie of The Year and ended having been named to nine Pro Bowl teams.
"We have combined the best elements of the consistently "hot" sports and reality genres, and are very excited that our show will air on VERSUS," K. Snyder, managing partner of Select Film Fund and series creative head, said. "It gives us a solid base to maximize our efforts across several multimedia platforms including online, call-in and text voting, and ad brand integration."
Sponsors and advertisers will have unique opportunities to reach beyond the commercial environment with publicity events including a 10 city tryout tour and online access for a total 360 degree experience in association with quality content.
According to Street and Smith's Sports Business Daily, football programming occupies nine of the top 10 spots on the list of cable's biggest household audiences ever. "Football programming consistently leads in delivering the adult male on a total-day basis," Reynolds said.
"This is a series that will command real passion both on television and online," Snyder said. "Having a living legend like Tim Brown on board as Co-Executive Producer ensures the authenticity of the competition," Reynolds said. Legends Challenge will be as real as it gets—both on and off the field. This series gives football fans an opportunity to live and breathe that passion in a major way."
"This will be an exciting opportunity for all involved," Brown said.
Select Film Fund (www.selectfilmfund.com
) is less than one year old and looks forward to establishing itself as a reliable and high quality content provider with the launch of the football reality TV series, Legends Challenge.
Information regarding the registration process for the series can be found at http://www.selectfilmfund.com/legends
More details about the series will be announced as they are finalized.
Select Film Fund is a private equity fund dedicated to media and entertainment.