/24-7PressRelease/ - LAKE PLACID, NY, July 04, 2008 - Numerous news outlets reported the departure of longtime software entrepreneur Bill Gates from the company he helped to found. Software for home computers originally inhabited a niche market when companies such as Microsoft Corp. were founded, and Susan Friedmann, CSP, the niche marketing expert who successfully created her own niche as The Trade Show Coach, pointed to the software industry as an example of how niche markets can grow into huge moneymakers for the entrepreneurs who enter them. Author of "Riches in Niches: How to Make it BIG in a small Market," Friedmann has made it her mission to help the self-employed find success as Nichepreneurs (TM).
"Computer software for home computers was a futuristic niche market in the 1970s, when the entrepreneurs who founded now-global software companies were just starting out," said Friedmann, CSP (Certified Speaking Professional). "But their marketplace then matured into a robust, lucrative one, a prime example of the power that 'nichepreneurs' have to potentially earn millions, even billions, in the niches they target."
Author of "Meeting and Event Planning for Dummies," Friedmann, now The Nichepreneur Coach, has turned her expertise to niche marketing for entrepreneurs. In her new book, "Riches in Niches: How to Make it BIG in a small Market," Friedmann shares the concepts that have enabled her to become a tradeshow marketing expert, a sought-after maven in her own niche who presents workshops at some of the most recognizable Fortune 500 corporations.
The entire U.S. software industry's revenue in 1970 was just $500 million, which translated to a miniscule percentage of the total computer business at the time. By the end of the 1970s, however, the industry had grown to four times this amount, or $2 billion. That size then increased to $25 billion by the mid 1980s before skyrocketing, according to the Software 500, to a U.S. firm-dominated $394 billion in worldwide revenue in 2006, just a couple years prior to Gates' departure from Microsoft on June 30, 2008.
"Even accounting for inflation, the boom in software industry growth -- from a niche market to a mass market -- is stunning and aptly illustrates the awesome potential of niches," said Friedmann. "Not every 'nichepreneur' will make billions, but just about every major industry began as some sort of niche or very small market. The key is to look at niches without prejudice, expecting any viable business idea as having at least the potential to grow by leaps and bounds."
Several articles noted that Gates launched his career by going after a small target: the then-nascent market for personal computer software. For instance, in late June the India-based IT news source ITVoir.com observed that Microsoft began in a niche. Additionally, a June 6th article in U.S. News & World Report, noting that Gates' business success in the niche he chose came early in his life, suggested that the college students of today can look forward to potentially lucrative entrepreneurial opportunities in niches of their own.
Friedmann advised entrepreneurs to follow her GEL Formula -- a process for success described in "Riches in Niches: How to Make it BIG in a small Market" -- to capitalize on the possibilities surrounding niche markets. Those who follow the GEL Formula (Growing-Experience-Love) first look for markets that are "Growing." They then focus on their existing "Experience." After matching that existing experience with the growing markets calling for it, they finally make a decision on what to pursue by considering what they "Love."
About Susan Friedmann, CSP, The Nichepreneur (TM) Coach
Susan Friedmann, certified speaking professional and author of "Meeting and Event Planning for Dummies," helps entrepreneurs harness a marketplace filled with "nichepreneurial" opportunities. Her latest book, "Riches in Niches: How to Make it BIG in a small Market," imparts the wisdom she acquired as a veteran business and trade show marketing expert who carved her own niche by helping some of the most recognizable brands in the world -- including Siemens, Kimberly-Clark, IBM, American Express, and many others -- get the most out of attending industry events. Friedmann's proven techniques show entrepreneurs how to find the professional niche that at once makes the best use of their skills and yields them the maximum profit. "Riches in Niches: How to Make it BIG in a small Market" has been mentioned in Adweek, various cities' Business Journals, The Boston Herald, The Salt Lake Tribune, and elsewhere. Friedmann herself has been quoted in The New York Times, BusinessWeek, and other national and international print publications.
Visit her website (http://www.richesinniches.com/) and blog (http://www.richesinniches.com/blog/) to learn how niches can bring entrepreneurs to their desired riches. The following link will take readers to the Amazon page for "Riches in Niches: How to Make it BIG in a small Market":
http://www.amazon.com/gp/product/1564149307?ie=UTF8&tag=thenichcoac-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1564149307
The media may contact either of the following individuals:
Susan Friedmann, CSP
The Nichepreneur (TM) Coach
PHONE: 518-523-1320
FAX: 518-523-8755
Susan at RichesInNiches dot com
http://www.RichesInNiches.com
http://www.RichesInNiches.com/blog
Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner at STETrevisions dot com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com
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- career, change, coach, entrepreneur, entrepreneurism, event, exhibiting, expert, marketing, markets, niche, opportunities, planning, show, trade, unemployment
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