/24-7PressRelease/ - LAKE PLACID, NY, June 16, 2008 - (RichesInNiches.com) The U.S. Bureau of Labor Statistics has projected that the number of Americans over the age of 65 will grow by 77.8 percent between the years 2010 and 2030. Meanwhile, survey data reported last month suggested that baby boomers fast-approaching retirement age might not leave the workforce in the large numbers anticipated by market observers. Retirement is in fact a prime time to consider entrepreneurship, said Susan Friedmann, CSP, the niche marketing expert who created her own niche as The Trade Show Coach and has now written "Riches in Niches: How to Make it BIG in a small Market" to share her insight on how entrepreneurs can find success in niches.
"The opportunities for retired workers who want to start their own business are just too many to ignore," said Friedmann, CSP (Certified Speaking Professional). "Plus, advances in technology for communication and productivity have greatly lowered the barriers of entry to entrepreneurship. This bodes well for retirees, who in previous generations would have faced tremendous logistical obstacles to entrepreneurship that simply no longer exist. In this new environment, 'Riches in Niches: How to Make it BIG in a small Market' shows entrepreneurs how to start their own businesses in lucrative niches."
Author of "Meeting and Event Planning for Dummies," Friedmann, now The Nichepreneur (TM) Coach, has turned her expertise to niche marketing for entrepreneurs. In her new book, "Riches in Niches: How to Make it BIG in a small Market," Friedmann shares the concepts that have enabled her to become a tradeshow marketing expert, a sought-after maven in her own niche who presents workshops at some of the most recognizable Fortune 500 corporations.
Examples such as the following, recently reported in the news, suggested that those well into retirement age are thriving as Nichepreneurs (TM), a term Friedmann uses to describe entrepreneurs in niche markets:
- In a May 12th article exploring niche trends within the wedding planning marketplace, Entrepreneur reported on an 84-year-old man who operates Wedding Ring Workshop USA. His business enables engaged couples to "not only design, but also make their own rings with the guidance of an experienced jeweler," according to the article.
- A news release dated May 17 announced the launch of The Cooking Suite, founded by a retired 68-year-old retiree. The online store offers "discounted, low cost kitchenware products with information pages about cooking tips that focus on healthier eating, recipes inspired by The Suite's Chef, and helpful advice on use and care of the products," the announcement explained.
The largest demographic approaching retirement age, baby boomers, may not be angling to leave the workforce en masse, suggested research reported in a May 15th news release by consulting and training services provider Novations Group, Inc. The firm's survey of "more than 2,500 senior HR executives in North America" found 61 percent characterizing their baby boomer employees as seeming "no more eager to retire than previous age groups" or "not eager to retire."
"Retirement isn't a time to stop working altogether, but to start anew by working at something especially meaningful," said Friedmann. "In the coming years, a deluge of baby boomers doing this will learn that the level of riches available to them in niches is significant. 'Riches in Niches: How to Make it BIG in a small Market' provides them with the map that will get them there."
Friedmann advised those of retirement age who wish to start businesses in niches to follow her GEL Formula, a process for success described in "Riches in Niches: How to Make it BIG in a small Market." Those who follow the GEL Formula (Growing-Experience-Love) first look for markets that are "Growing." They then focus on their existing "Experience." After matching that existing experience with the growing markets calling for it, they finally make a decision on what to pursue by considering what they "Love."
About Susan Friedmann, CSP, The Nichepreneur (TM) Coach
Susan Friedmann, certified speaking professional and author of "Meeting and Event Planning for Dummies," helps entrepreneurs harness a marketplace filled with "nichepreneurial" opportunities. Her latest book, "Riches in Niches: How to Make it BIG in a small Market," imparts the wisdom she acquired as a veteran business and trade show marketing expert who carved her own niche by helping some of the most recognizable brands in the world -- including Siemens, Kimberly-Clark, IBM, American Express, and many others -- get the most out of attending industry events. Friedmann's proven techniques show entrepreneurs how to find the professional niche that at once makes the best use of their skills and yields them the maximum profit. "Riches in Niches: How to Make it BIG in a small Market" has been mentioned in Adweek, various cities' Business Journals, The Boston Herald, The Salt Lake Tribune, and elsewhere. Friedmann herself has been quoted in The New York Times, BusinessWeek, and other national and international print publications.
Visit her website (http://www.richesinniches.com/) and blog (http://www.richesinniches.com/blog/) to learn how niches can bring entrepreneurs to their desired riches. The following link will take readers to the Amazon page for "Riches in Niches: How to Make it BIG in a small Market":
http://www.amazon.com/gp/product/1564149307?ie=UTF8&tag=thenichcoac-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1564149307
The media may contact either of the following individuals:
Susan Friedmann, CSP
The Nichepreneur (TM) Coach
PHONE: 518-523-1320
FAX: 518-523-8755
Susan at RichesInNiches dot com
http://www.RichesInNiches.com
http://www.RichesInNiches.com/blog
Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner at STETrevisions dot com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com
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