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SYLVAN LAKE, MI, June 03, 2011 /24-7PressRelease/ -- According to Niche Retail, small business owners need an effective brand strategy in order to succeed in today's highly competitive ecommerce market. The firm reports that although it's not impossible, in order to compete, even the smallest of niche firms require a compelling website with search engine friendly, highly optimized content that is designed to generate maximum sales, while also giving users access to a powerful administration and catalog management system on the backend.
According to Niche Retail, small businesses that don't take advantage of everything that Magento has to offer are really missing out on a highly active marketplace. As Jeff Grice, President of Niche Retail notes, "Small retailers can have great online success, but they need the kind of boost that Magento-based sites offer. Our Magento site launches have been extremely successful, and our clients appreciate the great customer service, reliable site performance and brand development strategies that they receive from our team."
Magento Gold Partners like Niche Retail have reached expert level certification for developing on the open source ecommerce platform and have full access to the source code and extended support from the development team. In addition to providing in-house administration and support to site owners, Niche Retail utilizes its Gold Partner Status to get the most out of the Magento platform, providing in-house development for Magento extensions that are customized to each client's needs.
Offering feature-rich sites that offer a positive customer experience, Magento's solution is a popular choice for small businesses looking for a leg up on the competition. The partnership between Niche Retail and Magento is poised to continue to be successful as more small businesses emerge in the world of ecommerce looking for a solution to breaking into the market. As many companies have already experienced, the brand strategies and ecommerce models developed by the firm have already proven to be successful in increasing both site traffic and sales, ultimately allowing small businesses to grow.
As partners to leading national and international brands, Niche Retail is "everything but the brand", designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which lets branded manufacturers focus on product innovation and sales. Niche Retail provides its experience and expertise in ecommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com/.
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