/24-7PressRelease/ - AMMAN, JORDON, July 12, 2008 - Experts from NIVEA Hair Care's research and development team have now for the first time developed a range of products tailored for making straightening a gentler, simpler and faster affair - all without the use of an iron!
How it works
The new Straight & Easy range includes three innovative products that have been matched and designed for maximum straightening effect. A unique combination of high quality silicone oils with natural Babassu Oil and Magnolia Extracts give
Straight & Easy the sensational double effect its name promises, and that lasts until the next hair wash.
Additionally, this pioneering hair care range effectively shields the hair surface from moisture, prevents it from penetration and as a result allows the hair to retain its shape and style. Straight & Easy is therefore ideal for helping women straighten their naturally wavy or curly tresses solely with the help of a blow dryer and a brush.
The NIVEA Hair Care Straight & Easy range includes:
Step 1: NIVEA Straight & Easy Shampoo
Visibly straightens the hair while gently and carefully washing it. Nurturing babassu extract provides the hair with suppleness and shine while an indulgent foam formula gives a flowery and fresh fragrance of lemon, rose, lily of the valley and a hint of vanilla.
Step 2: NIVEA Straight & Easy Conditioner
A rich emulsion with Babassu extract and Panthenol that protects the hair from split ends, and makes it sleek and easy to comb.
Step 3: NIVEA Straight & Easy Straightening Balm
A light and creamy blend that keeps the hair straight until the next hair wash while leaving it light and sleek all day long. Evenly applied to towel-dried hair before blow drying, this leave-in balm protects it from the heat of the hairdryer and gives it a seductive shine. No iron needed.
NIVEA Hair Care Straight & Easy is available at all leading pharmacies and stores throughout the region.
Margie Gilbride Stefanie Branke
Marketing Communications Manager Senior Account Manager
Beiersdorf Middle East FZCO TRACCS PR
T: +971 4 3601675 T: +971 4 3672530
F: +971 4 3672517 F: +971 4 3672531
E: margie.gilbride@beiersdorf.com E: stefanie.branke@traccs.net
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