AMMAN, JORDAN, June 18, 2009
/24-7PressRelease/ -- Experts at NIVEA DEODORANT who specialize in combining effectiveness with beauty have developed a unique new deodorant - NIVEA Deo Double effect.
In addition to proven anti-perspirant ingredients, the innovative new formula contains precious avocado extracts and superior moisturizing lipids compared to conventional deodorants, making NIVEA Deo Double effect the first to offer:
1. Effective 24-hour anti-perspirant protection
2. Smoother underarms for longer
The innovative formula helps make underarm hair softer, thereby aiding easier depilation. Hair can be removed gently and cleanly straight from the surface of the skin. The formula's high moisturizing content allows the delicate underarm skin to stay perfectly soft and smooth for longer, while simultaneously providing long-lasting, reliable protection against odor and perspiration.
NIVEA Deo Double effect uses a completely alcohol-free formula and can be applied directly after depilation.
NIVEA Deo Double effect has a fresh, feminine fragrance developed from natural ingredients containing woody notes, such as green olives, bamboo leaves and green musk.
In a test carried out by NIVEA Deo Double effect, the deodorant was rated very highly by consumers:
• 91% agreed that the innovative new deodorant from NIVEA offers extremely long-lasting effectiveness against body odor.
• 88% stated that the underarm area remained absolutely dry even after extreme exertion and after a long day.
• 88% reported that NIVEA Deo Double effect made their underarms feel silky soft and look more beautiful.
• 79% confirmed that NIVEA Deo Double effect keeps their underarms smooth for a longer period of time
NIVEA Deo Double effect is available in all leading supermarkets and pharmacies throughout the Middle East.
* Nielsen Market Value Share Data 2007 & 2008 GCC, Egypt, Lebanon, Jordan
TRACCS Jordan Maha Al Rawashdeh
Tel: (+962) 6 5660542 Fax: (+962) 6 5660541
E-mail: jordan@traccs.net
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