All Press Releases for October 19, 2016

Northeastern Eye Institute Launches User-Friendly New Web Design

Website redesign emphasizes accessibility to information on comprehensive eye care

Our brand new site is intended to communicate our broad spectrum of eye care offerings more precisely.

    SCRANTON, PA, October 19, 2016 /24-7PressRelease/ -- Northeastern Eye Institute (NEI) is a family eye care center with doctors continuing the practice's lineage into the third generation. NEI announced Thursday that its website has also entered the next generation with the completion of a new design.

"Our brand new site is intended to communicate our broad spectrum of eye care offerings more precisely," said Noreen Burke, chief operating officer of Northeastern Eye Institute. "We not only offer cataract and LASIK surgery but also eye exams, pediatric eye care, glaucoma and retinal care and the latest name-brand and designer frames and contact lenses."

"In summary, we are a comprehensive eye care institution where we provide all eye care services under one roof," Burke said. "And we have been doing this for three generations."

Users can meet the multiple generations of NEI doctors on the website by visiting the "Our Surgeons and Leaders" section. By clicking a profile photo, visitors can access the doctor's bio page and learn about the experience underlying the comprehensive services at the practice.

Other next-step graphics provide a path to information on NEI's leading services, from LASIK and cataract surgery to vision correction and eye exams, as well as frequently updated pages featuring the practice's monthly specials, events schedule, live educational seminars and news. Patients of NEI can also click on buttons in the site masthead to schedule appointments, order contact lenses and more through the online portal.

With 15 locations throughout Northeastern Pennsylvania, NEI has a longstanding connection to the region it calls home. A picture of the main Scranton office in the website banner makes a memorable first impression, while scenic images of the area combine with custom photos of the doctors to create a dynamic collage on the home page.

The people of Northeastern Pennsylvania have embraced NEI's commitment to experience, excellence and service. More than 250 patients have given NEI 5 stars online, and the redesigned website spotlights this acclaim with a gallery featuring written and video testimonials, as well as links to leading online review websites.

About Northeastern Eye Institute

Established in 1984 by leading eye doctors from several ophthalmology practices in Northeastern Pennsylvania, NEI provides comprehensive eye care services to patients in Scranton, Wilkes-Barre, Clarks Summit and other nearby communities from offices throughout the region. Doctors at Northeastern Eye Institute stay on the cutting edge to offer one-stop service to patients seeking LASIK surgery, cataract removal and intraocular lens implants, custom-fitted eyeglasses and contact lenses, corneal treatment, pediatric eye care and more.


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Contact Information

Arthur Jordan
Northeastern Eye Institute
Scranton, PA
Voice: (570) 342-3145
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