/24-7PressRelease/ - Greensboro, NC, July 13, 2008 - Falcon, Senior Partner and Founder of NyghtFalcon and Peter Atherton jointly announced today that Atherton Photographic and NyghtFalcon will form a strategic partnership that is designed to leverage the strengths of the two firms in the wedding market.
In its most basic terms, the agreement calls for NyghtFalcon and Atherton Photographic to jointly market certain wedding offerings together. The design work and sales for these wedding offerings will be part of NyghtFalcon's responsibility. Atherton Photographic will provide photographs for marketing materials and for the soon to be redesigned NyghtFalcon web site. Mr. Atherton will work directly with NyghtFalcon Senior Photographers on jointly booked weddings and though the two firms will maintain their separate identities, Mr. Atherton will be given the rank of honorary Senior Photographer with NyghtFalcon.
Said Falcon, "Peter's photography has always been among the best in the world. The fact that since 1990 Peter has photographed more than 25 bridal magazine covers is testament to that. We are deeply honored to have him work closely with us. While Peter's work has its own distinctive voice, there are clear parallels to the NyghtFalcon style and together our artistic voices are stronger. We are a young firm and Peter will add maturity, experience, and insight."
'NyghtFalcon's rise in the world of photography," said Atherton, "has been incredible. The work of NyghtFalcon's photographers is uniformly and consistently excellent. Aggressive and tenacious, NyghtFalcon has demonstrated an ability to adapt and adjust even in difficult times. I look forward to a long and mutually profitable relationship with Falcon and the NyghtFalcon Team.
Atherton Photographic was founded in 1983 and is based in San Francisco. Peter Atherton has photographed more covers of bridal magazines than any living photographer. His style blends fashion and a deep sense of the artistic to create his trade mark "Wedding Art" style.
About NyghtFalcon Photography
NyghtFalcon was founded in January 2003 and maintains five locations in the US and one in Basel, Switzerland. Known for its distinctive artistic voice, the firm's work, both commercial and artistic, is marked by rich colors, intensity of contrast, striking detail and its often unusual perspective. Since its founding the firm has garnered international recognition for its work. The firm's work has appeared in Digital Camera World (UK) twice, The Wall Street Journal, After Capture (three times) and has been featured in Studio Photography, one of the leading trade journals for photography in North America. The firm's partners include DxO Labs (Paris), Museo Fine Art (Dalton, MA), ThinkTank Photo, OnOne Software, NIK Software, Wacom, RealViz and Hoodman USA.
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