METUCHEN, NJ, August 06, 2011
/24-7PressRelease/ -- MTV and NYS Collection are teaming up for the exclusive Jersey Shore shades line. NYS Collection will design, manufacture and distribute the sunglasses and sunglass-related accessories.
Jersey Shore follows the escapades of eight housemates spending time at various destinations including the New Jersey shore, Miami Beach and, in its upcoming fourth season debuting August 4th, Italy. A fifth season is currently filming in Seaside Heights, New Jersey. Since its premiere on MTV in December of 2009, Jersey Shore has quickly become a cultural phenomenon, amassing record ratings which have made it the network's most viewed series ever.
With the "Jersey Shore" shades line, NYS Collection has drawn inspiration from the show's colorful cast of characters and reflected their sense of contemporary fashion and attitude.
"At NYS Collection, we pride ourselves on being in touch with the pulse of the marketplace, offering consumers exceptional, affordable eyewear. We are thrilled to have been selected by MTV to offer Jersey Shore shades." says NYS Collection co-owner Sal Babbino.
"The Jersey Shore fan base lines up perfectly with NYS Collection's consumer demographics," adds co-owner Marc Behar. "Our revolutionary visual displays as well as acclaimed innovations in both packaging and merchandising will prove a tremendous asset to the Jersey Shore shades line."
Jersey Shore sunglasses are now available for $19.99 at NYS Collection's kiosks and carts in regional shopping malls throughout all 50 states, NYS Collection's international network of retail and convenience store partners as well as online at http://www.nyscollection.com .
ABOUT NYS COLLECTION
NYS Collection was founded in 1996 by Sal Babbino and Marc Behar. They are a leader in the international eyewear and eyewear accessory market with a wholesale division selling millions of sunglasses each year. NYS Collection stands behind its products with a 100% replacement guarantee as administered by the in-house claims division located within their new, state of the art 50,000 square foot corporate headquarters in Metuchen, New Jersey. http://www.nyscollection.com
About MTV:
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy , Grammy and Peabody award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.
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