O'Connor Marketing Guide to Expanding Australia's Start-up Culture

    SYDNEY, AUSTRALIA, July 07, 2014 /24-7PressRelease/ -- O'Connor Marketing are by all means, a relatively new B2B and event marketing agency, however after launching earlier this year, the firm has been unstoppable in its drive to create innovative marketing campaigns and sales strategies for a vast range of clients. The root to O'Connor Marketing's success is their focus on understanding their clients' needs and tailoring a direct marketing campaign to not only reflect their clients' values, but to take the company to the consumer and build direct and personal links to customers.

MD Ronan O'Connor worked in various sectors before starting the agency, giving him the knowledge to market successfully no matter what the industry. Now, by working with clients from many sectors, O'Connor Marketing has recognized the country's need for fresh start-ups to increase the vibrancy of the economy and help grow communities across Australia.

It's now more affordable than ever to start a business, even small home-based enterprises are on the rise thanks to the availability of website building tools. With the rise of social media more people than ever have the potential to market a product or service to a worldwide audience. However, the rise of these small ventures means the economy is crying out for more high growth start-ups that can promise far bigger returns, which is great news for budding entrepreneurs.

With this great opportunity arising, O'Connor Marketing have provided a guide on how Australia can help encourage young minds to think bigger and develop their ideas into a successful enterprise.

1. Encourage more entrepreneurs - By teaching and nurturing talent Australia is far more likely to see young people seriously consider entrepreneurship in their future. However the only way to achieve this is to change the culture surrounding 'failure'. Potential entrepreneurs need to be encouraged to see failure as an opportunity to rethink and improve, rather than a sign of weakness or a signal to give up.

2. More focus on digital technology in education - As previously mentioned, the online tools for building a business are out there, however these tools are redundant if people don't know how to use them effectively. By encouraging more computer-based education at university level, young people will be better prepared and have a greater interest in technology-based business opportunities. Digital and technology enterprises are becoming the most promising start-ups in terms of growth and revenue, meaning it's more important than ever to advertise the potential in these industries and ensure young people are getting the right education and support.

3. Changing restrictions on Visas for workers within the technology sector - The need for talented people in this industry is higher than ever before. Not only could they help educate and increase interest among the next generation in one of the country's fastest growing industries, an influx in experienced workers could help provide a more diverse workforce. By making the industry more open, young people are far more likely to view technology as a sector they can realistically break into, rather than something reserved for the select few.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

O'Connor Marketing is an outsourced sales firm based in Sydney specializing in direct marketing.

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