FOREST, BELGIUM, October 28, 2009
/24-7PressRelease/ -- Although Baby World TV is deployed in Ardek's central purchasing group, the results have been highly appreciated by its own members. Deploying Baby World TV in Ardek's shops could have posed difficulties, but the results were quickly appreciated by all members. Baby World TV offers its clients a high-quality communication channel that delivers thematic and targeted messages such as product information. Last but not least, it promotes new items, provides product-use information and highlights shop promotions. In a nutshell, all the content is targeted at new parents or parents-to-be.
iDklic's CCO, Miriam Taub, comments: "As a communication channel, Baby World TV, is primarily directed at new and future parents. It provides informative content precisely tailored to each shop's specialty."
Ardek's suppliers such as Dorel, Baby Bjorn and Aerosleep were immediately convinced by the advantages such a project has to offer: customers have traditionally received large amounts of product information outside the store, but one realizes that this information is nonexistent at the POS. To fill this gap, these brands can now directly target their market through Baby World TV. This communication channel is also efficient at encouraging and indirectly initiating conversation between the shop's sales team and its clients. A study of sales impact is to be conducted in each store after a period of 6 months.
Suppliers used to send free DVDs to be projected in shops but that era is definitely over! It is now time for messages chosen by the shop itself.
Geert Wulteput, a Baby World manager, stated: "this new channel is the only way for us to better manage our POS advertising. We are finally in charge of which products we want to put forward, such as those that we sell the most or with the highest margins." The project is developed with iDklic's digital signage solution iD Media Screen. It offers strength and flexibility at the media format level and at the reporting level. "These qualities, combined with good value as a priority, allows us to manage this project more profitably," affirms Nathaniel Van Parijs, iDklic's COO.
Baby World TV follows iDklic's base strategy, aiming to create a media, which provides added value to managers, suppliers and consumers. According to Jean-Charles Figoni, iDklic's CEO, "the clients have improved exposure to promotions, the shops witness increased sales volume and suppliers boost their presence at the POS. Baby World TV becomes a virtuous circle for all stakeholders." He further adds: "Thanks to our sales advertising business model, we can guarantee a ROI within 12 to 18 months. We discovered the formula to successfully generate revenue in the pharmacy digital signage market and we are now using it to tap into other high potential sectors."
For more information, please contact us at: contact@idklic.com
About iDklic
iDklic is a Belgian company which specialises in dynamic advertising (digital signage) and provides the infrastructures, solutions and services needed for this new media.
iDklic offers its clients a large range of products and services based on a technology that is 100% internet flexible, evolving and secure. This technology, which does not require specific knowledge of I.T, allows clients to create, manage and display multimedia content on screens around the world and in real time.
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