/24-7PressRelease/ - BEVERLY HILLS, CA, April 11, 2006 - GETTING a date on a slow Friday night may be about to change. If you're sitting in your favourite bar whingeing about being single, you could pull out your mobile phone and fire off a text message to your internet dating website. A few minutes later it could send you five pictures of potential dates - all within a 10-minute walk.
This may be the future of online dating. The industry is keen to exploit the marriage between mobile phones and the net. It hopes it will generate extra revenue.
Dating sites already use mobile telephony to enable subscribers to send "text flirts" - messages composed online and dispatched to the phone of the object of your affections. But it is strictly one-way traffic; the receiver can reply only by going online. By combining text messaging with mobile phone tracking, the mobile has the potential to be a Cupid in your pocket.
Match.com already offers wireless dating in the US and Japan, and plans to launch in Britain by the end of this year. The American service, launched in 2003, has 120,000 subscribers who pay $US5 ($7) to add it to their online service. Users use the site via wireless application protocol-enabled phones and search for matches as they would on a computer.
One challenge of taking internet dating from the desktop to the mobile is adapting content for the smaller screen. Online dating profiles typically include paragraphs of text and lists of members' interests. Viewing these on a mobile phone screen would try the patience of the most enthusiastic dater.
So, given these limitations, will internet daters be looking for love on the train to work or standing in line at the supermarket?
Match.com's Europe director Kevin Cornils said "location dating" would probably not be suitable for most internet daters.
"Most subscribers use our site to search for a long-term partner ... not hook up with someone simply because they are in the same room."
DatingServices-Online is the trusted website providing online dating services to like-minded people all over the world. For further information, please contact by email at _webmaster@datingservices-online.net_
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