BRISTOL, UK, October 15, 2008
/24-7PressRelease/ -- Innovative marketing specialist Robb Hecht, who has been described as "equal parts marketing strategist and a futurist on marketing innovation, emerging media and next generation digital brand marketing", has recently joined the team of business experts at online business TV (http://www.yourbusinesschannel.com/about.aspx?m=6) service yourBusinessChannel, to provide weekly advice to businesspeople around the world.
Managing Digital Strategy Director at strategic consultancy IMC Strategy Lab, Hecht has an enviable reputation as a business expert on online marketing, having been profiled in the Wall Street Journal, Investor's Business Daily, Brandweek, Business Week, and The New York Times, and elsewhere.
Hecht's formidable career experience includes marketing strategy, internet branding campaigns, web development, public relations and direct response database marketing. His list of former clients include Unilever, J. Walter Thompson, Winstar, Volt Services Group, Cendant, Pfizer, Merck, Cumulus Media, AT&T/BellSouth, and ProcureStaff.com. Hecht puts many of his ideas into practice in his popular Media 2.0 marketing blog.
"Robb Hecht is a great fit with our other business experts on our network", says Mark Sinclair, Features Editor with the online business TV channel. "We've long been championing the potential of social media and other web 2.0 tools as opportunities for companies to market smarter. Robb Hecht is an originator and exponent of many of those ideas."
Hecht will contribute regular shows to the online business TV network, alongside a host of other leading business experts from around the world.
yourBusinessChannel is a small business television channel that specialises in expert business development (http://www.yourbusinesschannel.com/experts.aspx?m=4) advice for entrepreneurs.
Further links/information:
* View this and other business TV shows (http://www.yourbusinesschannel.com) featuring business experts.
* News about the latest expert business advice and upcoming business TV shows.
* Business television (http://www.yourbusinesschannel.com/partner.aspx) on your website or blog.
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